Guidelines for the Wall Street Journal Analysis
-
Select an article from the current
Wall Street Journal that pertains to marketing.
-
Read the article.
-
Your analysis should be a three
paragraph analysis (the first two paragraphs should be a summary
of the article, and the last paragraph should be an analysis of
the article.)
-
The analysis paragraph should
be used to show the teacher how you feel that this article pertains to
our marketing class. All terminology
that has been used in class should be emphasized with either bold or underlined
text.
-
The Wall Street Journal article
will be graded as a business article, and will be deducted 10 points for
every day that it is late. (Note: if it is due on Monday, and you
do not turn it in until Wednesday, then 20 points will be deducted.)