|
|
NEWSBIN
These are some
sites that include full articles or blurbs on Hard Candy and/or Dineh Mohajer.
Please note that some links are outdated due to news sites either
removing the articles or archiving them on new pages. I'm
continually checking for this and updating links when possible.
The stories are not in order by date... Someday I'll get around to
arranging them chronologically. ;-)
|
Title:
Hard Candy: the Color Authority
Source: LVMH.com
Date: 01/05/00 |
|
Blurb: Teenagers and
Hollywood celebrities are fighting over Pillow, Sugar, Moody,
Blast, Sushi, Hype, Fetish and Melt. These are but a few of the
innovative colors that make up the 60-odd Hard Candy palette.
In May, LVMH welcomed Hard
Candy, a fast-growing cosmetics company based in L.A., California,
that built a reputation on inventive nail polish colors and
packaging.
It all started the day the
then-22 year old pre-med student Dineh Mohajer decided to mix her
own pale blue enamel to match a pair of Dolce E Gabbana sandals.
Being stopped on the street once too often by people who asked
where she had bought it, she prepared a few samples and showed
them to Fred Segal, the landmark L.A. boutique. The rest was
history in the making.
The business acumen and
quirky sense of style of Dineh Mohajer and co-founder Ben Einstein
were the basic ingredients of what is considered to be an
emblematic success story of the Y Generation.
 Hard Candy
keeps making headlines with new additions to its amazing
color palette and signature candy-style packaging as well as new
product launches.
Two years after its
foundation in 1995, the 40-person company now offers a complete
range of cosmetic products, from lipstick, liner, mascara and eye
shadow to its very own lip gloss cubes, brow powder pencils and
glitter eye pencil: a clever "on the edge" approach.
Hard Candy products are now
distributed in 21 countries. The young company has set
international distribution as a priority, for which it will
benefit from LVMH's support. With the creative directors' special
touch and the support of LVMH, there is potential for significant
development on a global scale.
The energetic team will keep
its finger on the pulse of what's coming and remain one step ahead
as the color authority.
URL: http://www.lvmh.com/group/archives/n5/l3d0131a.htm
|
|
Title: Hard Candy, Inc.: Sale Assignment
Source: Pedersen Kammert & Co. LLC
Date: Unknown
Blurb: Hard Candy management sought access to broader distribution
and manufacturing resources to meet demand for the Company’s highly
sought-after products; -Shareholders desired diversification of
their personal assets; -Key managers sought to remain with the
Company and execute their growth strategy
URL:
http://www.pkco.com/Clients/Selected/hard_candy.htm |
|
Title: Fashion and function in the palm of your hand
Source: Hard Candy
Date: June 2001
Author: Hard Candy.com
Blurb: "With a Hard Candy Cell Phone, fashion really is
functional. Just ask some of Hollywood's most stylish ingénues who
turned out for the launch party in June. While model-actress-DJ
James King kept the bodies in motion, Shannon Elizabeth, Brittany
Murphey, and Michelle Tractenberg kept the communication flowing… on
their new periwinkle phones of course! "This is my new lifeline to
the outside world," said Murphey, "I'm going to run into the
bathroom and call everyone I know." Obviously others had the same
idea. There was a line for the ladies room all night."
URL:
http://216.154.235.78//bottom_inc.php?page=motorola.php |
|
Title: Hard Candy. One part glamour... one part rock 'n' roll
(Nordstrom "About Hard Candy" Blurb)
Source: Nordstrom.com
Date: Spring 2002
Author: Nordstrom.com
Blurb: "In the ever-evolving world of cooler-than-cool, Hard Candy
is your backstage pass. Be the first with a look or trend—the latest
technology in packaging, formulations and colors means you have as
many options as you have feelings. And in this world, that's what
it’s all about. Hard Candy debuted in 1995 with off-the-wall nail
polish colors that shook up a stagnant industry. It has since
evolved into a trendsetting leader in the fashion and beauty worlds,
creating innovative, ultra-hip products inspired by music, fashion
and street style. Used by some of today's hottest stars, Hard Candy
products have also appeared on such television programs as MTV's
House of Style and Entertainment Tonight. Onstage or on the runway,
the company takes the city of Los Angeles as its muse. The
celebrities. The fashion. The music. Hard Candy brings the spirit of
L.A. to the world via cutting-edge beauty products."
URL:
http://store.nordstrom.com/category/cat_boutique.asp?category=2377897~2377898~2378360~2379696 |
|
Title: About the Designer (Neiman Marcus "About Hard Candy" Blurb)
Source: Neiman Marcus.com
Date: Spring 2002
Author: Neiman Marcus.com
Blurb: "Science can be a beautiful thing. Five years ago,
medical student Dineh Mohajer used her chemistry know-how to create
nail polish to match her shoes. The reaction to the unusual shade
was immediate—and overwhelming. Soon the 22-year-old and her
boyfriend were filling orders from their college digs in LA. Under
the name Hard Candy, the trendy hues turned the beauty industry on
its head and brought customers to their feet. Everyone from Julianne
Moore to Lenny Kravitz has sampled the line, which now includes much
more than just polish. Fashion and music provide constant
inspiration for Dineh's innovative products—but she no longer mixes
them in her bathroom. The medical degree can wait; Dineh's too busy
quickening the pulse of the beauty world."
URL:
http://www.neimanmarcus.com/store/catalog/catB10.jhtml?itemId=cat000312&parentId=cat000294 |
|
Title:
The Marriage of Makeup and Movies
Source: Fashion Avenue
Date: August 21, 2001
Author:
Jenny Bailly
Blurb: "Miramax decided to get in on the action, too, and
approached Hard Candy about creating an exclusive product for their
film, "Serendipity." The LVMH-owned beauty company suggested a nail
polish, their signature product. The result is a never-before-seen
shimmery purple polish whose launch will coincide with the film's
October release. The limited edition color, called "Serendipity" of
course, will only be available in Bloomingdale's until spring."
URL:
http://www.fashionwindows.com/fashion_review/2001/makeup_movies.asp |
|
Title: Hard Candy Website Gets a Make-over at Suggestion of
Self-Regulatory Unit
Source: Children's Advertising Regulatory Unit (CARU)
Date: May 17, 2001
Author: CARU Press Release
Blurb: "The Children’s Advertising Review Unit (CARU) of the
Council of Better Business Bureaus, Inc. is pleased to announce that
LVMH’s Hard Candy, Inc. has made modifications to its Website,
www.hardcandy.com, in order to bring the Website into compliance
with CARU’s Guidelines for Interactive Electronic Media (the
Guidelines). The Hard Candy Website is an e-commerce Website that
offers cosmetics with a youthful flair. In March 2001, after having
reviewed the Hard Candy Website for compliance with its Guidelines
and the federal Children’s Online Privacy Protection Act (COPPA),
CARU discovered several concerns with the Hard Candy Website,
specifically lack of effective age-screening along with disclosure
of why information was being collected. Because Hard Candy’s
marketing efforts are not directed at children under 13, Hard Candy
will implement an effective age screening procedure in conjunction
with a tracking mechanism at its registration area. To further
address CARU’s concerns Hard Candy will revise its Privacy Policy to
include offline contact information and to notify users that Hard
Candy does not knowingly collect personally identifiable information
from children under the age of 13. CARU was especially pleased that
Hard Candy committed to go above and beyond the requirements of its
Guidelines by committing to delete the records for any registrant
who identified herself as being under the age of 13 over the site’s
history."
URL:
http://www.caru.org/news/hardcandy51701.asp |
|
Title:
Hard candy online: Mad motion for MTV teens
Source: Global Cosmetics Industry
Date: January 1, 2001
Author: Mary Jane Tenerelli
Blurb: "Log onto hardcandy.com and find yourself on a
flash-motion carnival ride of street chic color cosmetics for
"glam girls on the go" (read Generation Y). The Hard
Candy line, created by a 22-year-old in 1995 and recently snatched
up by beauty giant LVMH, began as a line of nail polish in funky
colors such as pale blue and sunshine yellow. Today, it runs the
gamut of color products from Caffeine Lipstick to a tinted
moisturizer in 'Luscious'."
URL: http://library.northernlight.com/AA20010227010001097.html?cb=0&sc=0#doc |
|
Title: Motorola to Offer Mobile Phone Covers Designed by Hard Candy
Cosmetics Company
Source: Motorola Press Release
Date: April 17, 2001
Author: Motorola IDEN Group
Blurb: "Motorola (NYSE: MOT) today announced an alliance with
trend-setting cosmetics company Hard Candy to design interchangeable
colored and textured covers for the Motorola i50sx wireless phone.
Motorola has agreed to introduce several cover sets, which will
include Hard Candy-designed interchangeable faceplates with matching
battery covers. These products will be demonstrated in the Victory
Lap Exhibit sponsored by Motorola at the New York Auto Show this
week. The Hard Candy cover sets are expected to be available
exclusively through the website
www.myhardcandyphone.com
beginning on May 1. Cover set colors will coordinate with Hard
Candy's popular nail polish colors and will feature the Hard Candy
logo. The first Hard Candy cover set will be periwinkle with a
velvety soft-touch texture and will be sold with a sample size of
coordinating Hard Candy nail polish. "Young adults today demand a
personalized look in their high-tech products to reflect their
personalities and lifestyles," said Bill Werner, corporate vice
president of Motorola and general manager of the company's iDEN
Subscriber Group. "The Hard Candy cover sets will allow users to
personalize the look of their phones, while the Motorola i50sx
handset will allow users to customize the features and functions of
their phones." "We began working with Motorola because we realize
young people like to customize their mobile phones to mirror their
personal styles and individuality," said Dineh Mohajer, founder of
Hard Candy. "The Hard Candy cover sets allow users to coordinate the
look of their phones with their nail polish or their outfits." About
Hard Candy: Founded in 1995 by a 22-year-old pre-med student, Hard
Candy has since evolved into a trend setting leader within the
cosmetic industry, creating innovative products that reflect an
ultra-hip image inspired by music, fashion and street style. Hard
Candy products are available through Bloomingdales, Neiman Marcus,
Macy's, Nordstrom, Sephora and other exclusive stores. The company
is owned by the Louis Vuitton Moet Hennessey (LVMH) fashion
consortium. For more information visit
www.hardcandy.com."
URL:
http://www.motorola.com/LMPS/iDEN/press/release72.html |
|
Title:
Fashion File - Hard Candy
Source: Teen Magazine
Date: February 9, 2000
Author: Staff
Blurb: "Teenmag.com: What Valentine's look do you suggest
from Hard Candy?
Dineh: Probably something girlie and playful. Some of my favorites
are:
FOR EYES - Pixie Eye Shadow , Pinkeye Glitter Shadow Pencil
FOR LIPS - Luscious Lip Sync , Baby Doll Sonic Gloss
FOR NAILS - Pixie Nail Polish, Love Nail Polish
FOR FACE / BODY - Babydoll Blush Highlight - Sonic Stick (for a
little pink all over shimmer)"
URL: http://teenmag.com/stylin/fashion_files/fashion_020900_1.html |
|
Title:
Turning a fluke into a fortune
Source: College Press Network
Date: October 18, 1999
Author: Sarah Lyle
Blurb: Mohajer on being flighty: "People like to laugh at me,
but mainly old, gross businessmen who make my skin crawl
anyway."
URL: http://www.cpnet.com/cpres/finance/docs/wib01dineh.asp |
|
Title:
Dineh Mohajer
Source: USA Weekend
Date: June 26-28, 1998
Author: Jeffrey Zaslow
Blurb: "Mohajer's own nails sometimes are bare. Her fave Hard
Candy shade? "Shag," a sickly green." Mohajer
Advice - Dennis Rodman wears her polish: The outrageous basketball
star wears Hard Candy's men's polish line, Candy Man. "He's the
kookiest of the kooks," Mohajer says. "But some civilians wear it,
too, like young rock star guys and surfer boys. Still, it won't ever
be a mainstream thing. You're not gonna see it on your husband."
When hitting the mall: "Have a plan. Say, 'There are five things
I've got to do,' and go directly to do those things, bam-bam-bam.
Keep looking at your watch so you stay on schedule. And know when to
stop trying on the same damn pair of jeans that don't look good on
you."
URL: http://www.usaweekend.com/98_issues/980628/980628talk_mohajer.html |
|
Title:
Dineh Mohajer
Source: Business Week
Date: 01/12/98
Author: N/A
Blurb: "In 1997, DINEH MOHAJER, the 25-year-old founder of
Hard Candy, kicked off a fashion craze with mod nail-polish shades
like Sky, Mint, Porn, and Jailbait. Mohajer and boyfriend Ben
Einstein started out by mixing polish in their West Hollywood
bungalow. When Hard Candy's pastel look caught on with
celebrities, its popularity soared. Now sold in Bloomingdale's,
Nordstrom, and Neiman Marcus, Hard Candy saw sales double to about
$20 million last year, and big-name cosmetics companies are
scrambling to cash in with their own imitations."
URL: http://www.businessweek.com/1998/02/b3560034.htm |
|
Title:
Society - "MY GOAL IS TO EXPAND INTO A CUTTING-EDGE, FULL
COSMETICS COMPANY. I WANT TO DOMINATE."
Source: Time
Date: JUNE 9, 1997 VOL. 149 NO. 23
Author: Margot Hornblower
Blurb: Mohajer: "I function like an average human being of my
age. I go to clubs, movies and watch MTV," she says.
"It's so fun! I'm a TV junkie. I need to go to Melrose
Anonymous! Eating Cap'n Crunch and watching TV--two things I live
for. Twice a week we have all-girls' night. My best friends come
over. We watch TV and gossip and scream and yell and do our
nails."
URL: http://www.time.com/time/magazine/1997/dom/970609/society.my_goal_is_to.html |
|
Title:
Fashion renegade
Source: Forbes
Date: 03/10/97
Author: Silvia Sansoni
Blurb: "Mohajer had a natural grasp of promotion. The colors
and names were rebellious, so the bottles had to reinforce the
image. She placed cheap plastic heart-shaped rings on the cap of
each bottle. She sold Hard Candy exclusively to high-end
boutiques, charging them an extravagant $9 wholesale, as much as
three times the price charged by competitors."
URL: http://www.forbes.com/forbes/97/0310/5905072a.htm |
|
Title:
Young Entrepreneur Profiles
Source: Young Entrepreneur's Network
Date: Spring 1998
Author: Staff
Blurb: "...So one day she decided to try to make a pale blue
nail polish to match her blue strappy heels. Soon, Dineh and Ben
began mixing the polish at their home, adding a jelly ring to the
product."
URL: http://www.youngandsuccessful.com/visions/young.html |
|
Title:
Hard Candy
Source: LVMH
Date: 2000
Author: N/A
Blurb: "Hard Candy is the cosmetics company that gets
teenagers and Hollywood celebrities fighting over Pillow, Sugar,
Sushi, Hype, Fetish, Melt and Moody. These are only a few of the
innovative colors that make up the 60-color Hard Candy
palette."
URL: http://www.lvmh.com/group/l3b0055a.htm |
|
Title:
Lemonade stands
Source: Forbes
Date: August 09, 1999
Author: N/A
Blurb: Dineh Mohajer's mother, Shahnaz: "When Dineh was 12
years old, she went on a shopping spree at a mall and came back
and said: "Mom, I got a job in a store selling shoes!"
But after just one day she quit, because they had asked her to
wipe a desk. That was the longest job she ever had. She wasn't
into working, she was into spending money."
URL: http://www.forbes.com/forbes/99/0809/6403024a.htm |
|
Title:
'Hard Candy' creator recounts success story
Source: Daily Trojan News
Date: Vol. 130, No. 14, January 30, 1997
Author: Arda Hamalian
Blurb: Celebrities such as Alicia Silverstone, Pamela Anderson,
Courtney Love, Lenny Kravitz and Dennis Rodman have sported Hard
Candy's non-traditional nail polish colors on their hands and
feet. "I initially freaked out when I saw all these famous
people wearing this nail polish I had made in my living
room," she said. "I think the appeal is that the product
is a paradox. People wouldn't imagine that a nice, high-end nail
polish color would be called Pimp."
URL: http://www.usc.edu/student-affairs/dt/V130/N14/section-c.shtml#03-candy.14c.html |
|
Title:
The Name Game
Source: PBS
Date: N/A
Author: Staff
Blurb: "Dineh
Mohajer, the founder of Hard Candy and Candy Man cosmetics, also
concentrates on creating a modern, hip feel with packaging and
colors. She says Hard Candy colors play off of the differences
between feminine, cute colors and urban, sophisticated colors. "On
one hand you have the Raggedy Ann, which is girlie, cute, girls
rule, fun and sweet; and on the other hand you have the robo-cool,
sleek, sterile, Japanese futuristic design." Mohajer founded Hard
Candy when she was a 22 year old pre-med student. Frustrated by the
lack of options in nail polish colors, she began mixing colors to
match a pair of pale blue sandals and called it Sky. She came up
with four pastels, named Sky, Sunshine, Lime and Violet and then
sold them to a trendy store in Los Angeles. Hard Candy is now worth
over a million dollars. When asked about how she comes up with such
attention grabbing names, she says "I just sit around and come up
with the names with my boyfriend! He's also my business partner,
along with my sister. It's the three of us. We listen to music and
come up with names.""
URL: http://www.pbs.org/newshour/infocus/fashion/namegame.html |
|
Title:
Such Polish For One So Young: How Dineh Mohajer became the Estee
Lauder for Gen-X
Source: Business Week
Date: 03/03/97
Author: Eric Schine
Blurb: "Now, says Mohajer, "we're going to expand Hard
Candy into a cutting-edge cosmetics company with staying power for
the long haul." With a new line of lipstick and a nail polish
for men already on the market, Hard Candy is looking to branch out
into everything from licensing deals with clothing companies to
launching its own movie production unit."
URL: http://www.businessweek.com/smallbiz/news/columns/97-09/e3516032.htm |
|
Title:
Pussycat and Greed
Source: sfbg.com
Date: 04/03/96
Author: Stephanie Rosenbaum
Blurb: "Besides sugary, preteen pastels like Bubble Gum (pale
pink), Sky (pale blue), and Mint (pale green), Hard Candy's debut
collection of colors also featured shimmering car-paint shades
like Chronic (deep green), Manic (deep blue), and Fetish (deep
purple). Continuing the candy theme, each bottle comes topped with
a matching plastic ring, just like something out of a gumball
machine."
URL: http://www.sfbg.com/GuardianGuides/Style/040396styleb.html |
|
Title:
The Hipness of Pimp
Source: American Demographics
Date: December 1996
Author: Berna Miller
Blurb: "Funky colors pushed Hard Candy past both the age and
gender barrier. Baby-boomer actresses Sigourney Weaver and Susan
Sarandon wear Hard Candy. So do athlete Dennis Rodman and singers
Lenny Kravitz and Sean Lennon."
URL: http://www.marketingtools.com/publications/ad/96_ad/9612_ad/9612A24.HTM |
|
Title:
For Groovy Guys, Grooming Is More Than a Haircut
Source: Salt Lake Tribune
Date: July 13, 1997
Author: Francine Parnes
Blurb: "...Hollywood types borrowed Hard Candy from their
mates. Mohajer said Tommy Lee bummed the color Pimp from wife
Pamela Anderson, and Brad Pitt pinched Trailer Trash from
then-companion Gwyneth Paltrow."
URL: http://www.sltrib.com/97/jul/071397/sunday_a/26076.htm |
|
Title:
Mr. Showbiz interview w/Alicia Silverstone
Source: Mr. Showbiz
Date: February 1999
Author: Kevin Maynard
Blurb: "First of all, the good thing about the nail polish is
that it isn't tested on animals. So that makes me super excited
that all these little kids are gonna be after Hard Candy because
they're a good company."
URL: http://mrshowbiz.go.com/interviews/473_3.html |
|
Title:
Teen Beauty - Dineh Mohajer
Source: FashionMall.com
Date: December 08, 2000
Blurb: "Dineh Mohajer, founder of HARD CANDY, trendsetter and
beauty guru takes time out of her busy schedule to answer your
beauty questions, just ask!"
URL: http://finy.com/stylexperts/dmohajer/teenbeauty.asp |
|
Title:
Painting the Town
Source: Entrepeneur.com
Date: February 1997
Author: Gayle Sato Stodder
Blurb: "We were talking about how much we would sell it to
[the owner] for, and how much the store would have to sell it for,
and then this girl who was, like, 16 came running over and said,
`Oh my God, I love these! I have to buy these. How much are they?'
" Dineh recalls. "We didn't know, but a salesgirl
immediately said $18 a bottle. The girl's mother's eyeballs
practically dropped out of her head, but the daughter was having a
fit and the mother bought them. Four of them cost, like, $75. The
owner turned to me and said, `OK, bring me 200 more tomorrow.'
"
URL: http://www.entrepreneurmag.com/Magazines/MA_SegArticle/0,1539,226859,00.html |
|
Title:
Hard Candy Learns Hard Lessons
Source: Women's Wear Daily
Date: August 28, 1998
Blurb: "Nail polish firm Hard Candy is planning for future
growth while fighting rumors that it's a flash in the pan. The
firm is headed by its founder Dineh Mohajer, a 25-year-old
ex-medical school student who started out mixing her own nail
colors. The company grew rapidly after it was founded, and
inspired many imitators. Hard Candy is expected to post wholesale
volume of $12 mil in 1998, up 20% from last year. The company's
products are sold in 800 doors worldwide. Despite the company's
early success, rumors are circulating that the company is a flash
in the pan. Mohajer admits that she knew little about the industry
when she founded the company. She's banking future growth for the
company on licensing and international distribution. She says
she's in talks about clothing and accessories licenses in Europe
and Japan. A Hard Candy fragrance is also in the works."
URL: http://library.northernlight.com/CK19980914020001459.html?cb=0&sc=0#doc |
|
Title: Hard Candy (Interview with Dineh Mohajer)
Source: Planet Pretty
Date: 2000
Blurb: Dineh Mohajer - "I really didn't decide to start my
own makeup line - instead, just as a summer project that I created
in order to procrastinate, I mixed dark shades with opaque white to
create pastel colored nail polish. I received so many compliments on
my homemade polish that I decided to sell it for fun, just for that
summer. By the end of the summer I was inundated with orders, I was
selling at Nordstrom and I had a whole crazy at home operation that
was killing me."
URL:
http://www.planetpretty.com/sfhardcandy.htm |
|
Title:
Image of the week: Hard Candy
Source: Advertising Age
Date: April 10, 2000
Blurb: "Hard Candy promoting its new Caffeine Lipsticks with
magazines ads with the tagline 'Wake up and smell the
lipstick'"
URL: http://library.northernlight.com/PB20000419040005654.html?cb=0&sc=0#doc |
|
| Title:
|
|
| Title:
Dineh’s learned lots of useful info on the
road to success. Most importantly, she’s learned about people.
"Reading people is very important," she says. Be aware
of who’s working for you. I think personnel is the biggest issue
in running a business." So, how about a little advice from
someone who’s been there and done that? "Go for it!"
she says about starting your own biz. 'But try to learn how to do
it. The more experience you have, the better — and the more you
love what you’re doing, the more successful you’ll be.'" |
|
Source: CNN/Elle
International
Date: 1996
Author: Elle Singapore
Blurb: "Does your man have a wild side? Help him discover his
"other" self with Candyman, the new collection of nail polish for
men from the rebel cosmetic company, Hard Candy. The colors are
modern, macho and guaranteed to keep your man from raiding your
bathroom shelves. But what man would actually wear nail polish? Try
Quentin Tarantino, Lenny Kravitz, basketball player Dennis Rodman
and bands such as the Stone Temple Pilots and Garbage."
URL:
http://europe.cnn.com/STYLE/ELLE/970917/ |
|
Source: Los Angeles
Times
Date: January 29, 1998
Author: Pamela Warrick
Blurb: "'Love' is the newest hue in the 60-color spectrum of
Hard Candy nail polishes. And it apparently is the first nail
lacquer to be created solely to save lives. When the special
edition color goes on sale in stores Sunday, Hard Candy founder
Dineh Mohajer will kick off a personal campaign to raise $100,000
to help women with AIDS. On the front of each bottle of
"Love" polish will be a logo of the red AIDS ribbon. All
proceeds from sales of every $12 bottle will be donated to AMFAR,
the AIDS charity that supports medical research and other services
for people living with HIV and AIDS."
URL: http://ww2.aegis.org/news/lt/1998/LT980104.html |
Email Evilgrin
|
|
