He will use a combination of in-house/contract ad agency and tele-services to perform the following functions.
Provide outside/Inside sales support
Literature mailing
Follow-up calls
Respond to inquiries
Order entry
Literature mailing
800# Order/Support Hotline
Marketing research
Generate New Business
Contact - Customers, Clients, Agents etc...
Schedule appointments.
Data Management
This, in turn, will reduce sales time and increase customer satisfaction.
To date, none of his competitors are able to achieve a “complete” grip on the financial market via list management and analysis.
Given the growing potential of his market, he is building his capabilities in database marketing, engineer and regressive analysis. He has created an in house customer list for the client roll out phase, as he develops his database sophistication, his registration cards and periodic customer surveys will help you understand your customer, and measure the success of his marketing, sales and product activities. |
