How does he do what he does and why ? What about data engineering & mining.
ANSWER: He utilizes data mining which is the process of discovering previously unknown relationships in collections of structured data using machine learning as well as statistical and mathematical techniques. The process complements standard statistical analysis to reveal patterns in data that translate into actionable information. While data warehousing brings together the raw material for analysis, it is data mining that sorts through the data and uncovers the critical information you need for strategic decision-making.
Creating a data mining solution "InteligiaBase" is the practical application of data mining. The solution may combine database management and storage, text mining tools to structure the data, commercial off-the-shelf data mining software tools, data visualization technology, and advanced data analysis - all filtered through the lens of business and domain expertise. The best data mining solutions are defined by each client's unique business, organizational, and technology environment.
ANSWER: For years, companies relied on old-fashioned shoe leather to open doors. Today, that's just not cost-effective. The average cost for a traditional sales call on a customer/prospect is in excess of 125bps per closed loan or financial product. Using the latest call center technology and fulfillment service provide by MBS Systems and his strategic partners, he'll trim his clients sales cost(s) by helping his clients reach thousands of new customers and retain their old customers. In the process, he'll make his clients sales staff more productive than ever. And, he can augment his clients existing sales staff by taking orders and/or referring customers to the closest locations that are participating in the initiative. |
