Because of the financial industries special market characteristics, David's marketing methods are based on the Q7 Marketing Strategy that leverages group product sales by clustering offers to the end user. Q7 is a series of seven questions that creates desire on the consumers part to buy financial products. These questions are the back bone of David’s collaborative sales strategy.
The majority of David’s appointments will be handled internally/externally utilizing a sales management software/hardware mixture.
He has chosen to use a direct sales force because his services/products require considerable customer education and post-sales support--directly from the company. |
