March 1994: FOR WHAT IT'S WORTH by Douglas St.
Denny.
I have always been interested in the value of things, and have
spent many hours cogitating the "worth " of objects and ideas. For
example, I’ve pondered what makes a farmer decide that he should call
the vet to treat a sick sheep. When is it more logical to just let
nature take its course, and save the expense of outside intervention?
I have edited three price guides concerning collectible cameras, I am
looked upon as an expert in the valuation of such items. Now I find
myself involved with cars, and am having a difficult time coming to
terms with their prices. It seems to me that both emotions and
economics play key roles in prices for which vehicles change hands.
First, there is the "asking price". This number often seems
reasonable to the seller, but frighteningly high to the prospective
buyer. It seems that the final selling price of the vehicle depends
on the moods and resources of both the buyer and the seller. If the
seller needs money quickly, then he/she will be willing to negotiate
a price considerably lower than a seller who has no need for a quick
sale. A buyer who is "hot" to have the car is just as willing to
settle closer to the asking price.
The condition of the vehicle and its collector interest dictate,
to a large degree, the reasonableness of the asking price. The
biggest problem here is that one man’s "immaculate" is another man’s
"tatty" and "collector interest" can vary widely from individual to
individual. Often a third party, someone who has no vested interest
in either the sale or purchase of the vehicle is the best judge of
condition. This "Arbiter", when acknowledged and accepted by both
parties involved, can usually make a clearer judgment than either the
buyer or the seller.
And then there are extreme cases where neither buyer or seller
seem able to follow any logic at all. Here are two recent examples of
what I consider unreasonable sellers. Seller "A" advertised a large
pre-1950’s American saloon car for sale, using the local newspapers
"for sale" section. No price was listed. Upon phoning, the seller
explained that the car was in "perfect condition" and the asking
price was 2 million Kenya Shillings. One week later, the car showed
up on a local car sales lot, and the asking price was reduced to 1.5
million! I made an offer of 1 hundred thousand, which, taking into
consideration the condition of the vehicle, and its interest to me as
a collectable car, seemed fair to me.
One week later the car had disappeared from the lot. According to
the management the car’s owner had retrieved it in order to restore
it, in hopes of finally achieving his asking price. Seller "B" also
used the sales section of the local newspaper. This time the car
involved was a 1955 short wheelbase Land Rover, and was described in
the advert as "needing completion".
Since I like Land Rover cars, and particularly Series One types, I
did a little investigation into the price of such a vehicle on the
market today. From what I could cull from the latest editions of
"Land Rover Owners" magazine, a similar vehicle in the U.K.., fully
restored, could be had for about half the price being asked by the
local seller. Adding the cost of transport to Kenya and the duty
which must be paid upon importation, I figured the U.K. vehicle,
ready to run, delivered, taxed and licensed would cost less than the
unfinished Kenya Land Rover.
Both these cars have been described as "rip-offs" by friends of
mine. I however, can’t agree. I think the sellers have every right to
ask whatever price they like for their cars. Having said this, I also
feel that buyers have the same right not to buy something which they
find too highly priced. The only risk I find in publishing
unreasonable asking prices is the chance that these inflated prices
can be perceived as the "value" of the vehicles being advertised.
Perhaps the following rules of thumb might be helpful to the
prospective Classic/Vintage car buyer .............
1. Older isn’t automatically more expensive.
2. Rarity adds merit, but does not necessarily add to the price
3. The better the condition, the higher the price you can expect
to pay.
4. Original condition cars are of better value than cars which
have been poorly restored.
5. If you can’t afford it, don’t buy it.
6. If you don’t buy it, and you really want it, you can be sure it
will be sold when you call back.
7. If you do buy it, you can be sure that next week another one in
better shape will be offered at half the price.
In summing up, I guess the following "law" best expresses my
thoughts on the value of old cars (with apologies to my friend Jim
McKeown).........."at the end of day, the particular worth of any car
is that sum of money which changes hands from the satisfied buyer to
the happy seller".
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