Gullveig ("goldbranch") is the sorceress and seeress who had a great love and lust for gold. She talked of nothing else when she visited the Aesir. They listened with loathing and eventually thought the world would be better off without her so they hurled her into a fire built in the middle of Gladsheim. She was burned to death, but rose from the flames reborn. Three times she was burned, and three times she was reborn. After this the Aesir began to call her Heid ("shining one").

She became the goddess of evil magic.

When the Vanir learned about how the Aesir had treated Gullveig they became incensed with anger. They swore vengeance and began to prepare for war. The Aesir heard about this and moved against the Vanir. This was the first war in the world. For eons the war raged to and fro, with neither side gaining any ground. Eventually it became obvious that no side would gain an advantage in this war and they began to talk of peace. Both sides swore to live side by side in peace.

She is probably the goddess Freya, who also has a great love of gold in the various myths.

Also known as: Gollveig, Heid, Sibyl, Volva