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Marketing on the Internet Made Simple
Copyright © 2003 by Sue Seward. All Rights Reserved.
Well here it is 6 years since I've been marketing on the Internet pretty
much consistently everyday.
Email was all I used when I first started out. That's really all we had back
then! <smile>
We were emailing people one at a time or a few at a time. Then I realized
the personal touch was so much better! So one by one they were sent out. It
was very time consuming.
I remember being up til 3 am in the morning emailing and posting ads. But
all that effort paid off! In fact, I'm still getting weekly checks from one
company and I haven't worked the business in over a year and a half. All the
work I put in in the beginning is paying me now!
Back then I was very green to the Internet. I didn't even know what an email
was before 1996! Heck we moved here to Texas from West Virginia! Real
country bumpkins!
Of course we started tweaking and making things faster and more efficient!
More effective online marketing tools have been developed over the last 6
years to save us online marketers a lot of valuable time!
It all started out with placing ads online, going into discussion areas a
lot and meeting people. Really just building relationships and friendships.
Be careful about posting ads in discussion areas. There are always areas
that are setup just for ads. Being very new back then I learned this one the
hard way! <smile>
Be very consistent posting ads so people get used to seeing your ad every
day. The longer it's posted the better. Copy some ads and put them in files
so it doesn't take long. I do mine first thing in the morning even now after
6years.
I started learning from some of the others I met online that had been online
longer than me. I listened to them and did what they did.
After I started seeing some success I just started to write about it and
soon learned that I was good at writing. So I just wrote about my
experiences. I never really knew I was a writer! Anyone can doit! Just do
it!
Soon I developed a newsletter and that's been sent out now for over 4 years.
I just tweaked it and it kept getting better and better. Anyone can do this!
Really! I even put in articles from other writers. Many people use my
articles in their newsletters too.
Anyway, I started posted the articles online and before I knew it people
were contacting me to use my articles in their ezines, websites,
newsletters, and even some magazines like Money Maker's Monthly and now
Networking Times has published one of them in their January issue coming out
in news stands this month.
Basically I still do the same thing. But I do use more efficient methods
like Group Mail for instance which I've used for over 2 years now. I love it
for saving time and I can merge in the person's first name so it's very
personal. I use it mainly for sifting and sorting through leads. Like a
tickler file online.
Sift and sort through the leads and never take it personally when someone
asked to be removed. Remove them as quickly as possible and as politely as
possible.
Sometimes I've even email people back with a thanks for asking to be
removed. A bit more time consuming but can be more personal when people know
that you look at them as a real person and not just another lead.
Online marketing systems with autoresponders are work extremely well for
following up too but as soon as someone raises their hand for information
try and remove them from that and start the rapport building.
Treat this like a real business and put in consistent efforts every single
day. To me it's a job and I love my job actually! It's my work and I'm proud
of what I do. I also get to stay home and do what I do! Lot's of advantages
to that as we all know!
Keeping in touch with downline and getting them the information they need is
very important. That's something that I really try to focus on and always
have. I've met some of my very best friends online.
So the main keys to online marketing success are.......
Stay focused and consistent every single day. Keep it simple. It's really
just about doing the same things every single day, over and over and then
doing them again the next.
Follow up!!!
Find some good email systems to keep you efficient with your leads
Use your time wisely especially if you only have a few hours a day online.
Be productive and guard your time!
Be patient, online marketing is a very frozen market. Remember that people
don't know you from Adam! It takes time to build rapport with people and
trust.
When you do learn something share it with others. Become a leader and others
will too!
Be friendly, helpful, honest, polite online. Sometimes people take things
wrong when coming in an email or in a discussion group. If you mess up admit
it and apologize.
Try not to get into debates and arguments in discussion groups. It will only
waste your time and drain you. Get in post some comments, share ideas, make
friends, and remember that everyone is a real person, be nice and then get
on with your day or night.
Try not to belittle or ridicule others, ever. This will ruin a person's
reputation online.
Find someone who's been successful online that you feel comfortable learning
from. Most successful people are willing to share. Be respectful of their
time.
Never give up! That's just not an option to consider!
Ms. Seward is an entrepreneur, wife and mom, and has been earning an income
for six years from home on the Internet. She is also a published writer,
speaker and trainer. She publishes a newsletter focusing on Internet Network
Marketing. www.sueseward.com
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