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How To Build Any MLM Business -- Fast
Copyright 2000 By Bob Leduc
"How can I find a lot of new prospects and sign them up without spending
much money?" That's the most common question I hear from new MLM
distributors.
It's not as difficult as it sounds. I've used the following 5 step system
many times to successfully find new prospects and close sales -- fast. It's
inexpensive to use and works for building a business on the Internet or in
traditional ways. You can copy this same system to build your MLM business.
STEP 1. Target a Niche Market
Maybe everybody can use what you offer. But that doesn't mean everybody will
take the time to consider it. You'll get the largest number of sign-ups with
the least amount of effort and at the lowest cost by targeting a niche
market.
A niche market is a group of potential customers who share common
characteristics making them especially receptive to what you offer.
I recently met a distributor for an MLM company selling health and
nutritional products. She found a list of health club members who also
subscribe to a magazine about starting a business. The combination of these
2 special interests created a good niche market for her. It's her primary
source of new distributors.
STEP 2. Generate Low Cost Inquiries (Leads)
Use small ads, postcards and other low cost methods to generate inquiries
(or web site traffic) from prospects in your targeted niche market.
Prospects in your niche market are very interested in what you offer.
Therefore, you'll be able to sign-up a higher than average percentage of the
inquiries from them.
Generating leads also enables you to collect contact information you can use
to follow up with prospects who don't take action the first time they see
your offer. For example, you can direct inquiries to your web site where you
also offer a free report or newsletter by email. Once you have the
prospect's email address you can follow up periodically with new offers.
STEP 3. Create a Burning Desire
You'll get more sales and sign-ups by appealing to emotion than by appealing
to logic. Your web site, sales letters, video/audio tapes and other sales
tools should dramatize the emotional rewards your prospect gets from using
your company's products -- or by becoming a distributor in your downline.
For example, to promote the business opportunity, describe how a successful
distributor spends his or her ideal day. Create a burning desire to begin
enjoying this lifestyle.
TIP: Evaluate the effectiveness of sales tools available from your company
or upline. If they don't produce results for you, develop your own. I know
many MLM distributors who get a much higher response from postcards they
created than from the postcards supplied by their company.
STEP 4. Stimulate Immediate Action
Many prospects procrastinate after they make the mental decision to sign up
with you. They get distracted by other things. Their interest begins to fade
and they never do it. You can avoid losing them by rewarding immediate
action and penalizing procrastination. I know of one distributor who refunds
his sign up bonus to new distributors -- but ONLY if they sign up within 48
hours of receiving his "special offer".
STEP 5. Follow Up
Most prospects won't take action the first time they investigate your offer.
That's why it's important to collect the contact information I mentioned in
Step 2.
Follow up with new prospects every few days for the first week. If they
don't sign up, store their names and addresses and follow up with them every
month during the next 6 months. You can often double your business volume by
following up with prospects.
Copy this 5 step selling system to generate both new customers for your
company's products and new distributors for your downline. It's highly
effective. It's very low cost. And it works both online and offline.
Bob Leduc retired from a 30 year career of recruiting sales personnel and
developing sales leads. He is now a Sales Consultant. Bob recently wrote a
manual for small business owners titled "How to Build Your Small Business
Fast With Simple Postcards" and several other publications to help small
businesses grow and prosper. For more information... Email: BobLeduc@aol.com
Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or
write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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