Let the FAQs Speak for Themselves
by Kelly B. Kalcheim & Gina Rea
Save Time...Be More Effective...Create a FAQ.
FAQ (Frequently Asked Questions) files are one of the most useful and least
used tools in Networking today... they can be a HUGE time saver for you and
a tremendously valuable teaching/learning tool for your organization.
Whether you are building your Networking business online or offline, one of
the very first things you should do is write a FAQ document...and make it
available to your entire organization.
For your online Distributor support, have it available via an autoresponder
or on your web site. For your offline support, include the document in all
Welcome
Kits or Updates that you mail out.
Answering the same questions over and over again takes a tremendous amount
of your valuable time. However, answering questions quickly and accurately
for your
Distributors is VITAL to your Networking success. When you have a FAQ
document readily available by autoresponder, your Distributors and potential
Distributors will be able to access it 24 hours a day. Your offline
prospects and Distributors should
be able to request the FAQ by fax or by sending you a SASE.
It is a well-documented fact that people retain more through reading than by
listening, so not only will you be saving yourself a lot of time and
teaching your Distributors how to do the same (duplicatablility), you will
also be helping them to absorb and retain the answers to the questions
they're asking. They, in turn, can present the program more efficiently and
professionally.
There is also the added bonus that they will always have the answers
available to them to review.
To develop your own FAQ document:
1) Ask yourself what questions YOU had when you first
began with your Networking company?
2) Consider which questions you get most often from your
Distributors and potential Distributors?
3) Are the questions that are being asked answered
anywhere in the Company's training materials? If so,
in your FAQ, direct them to where they will find
the information covered in company literature.
4) Frame *simple* and easy-to-understand answers
to these questions, and you will save yourself a
world of unnecessary work and probably hours of
unnecessary phone support each week.
5) Update your FAQ as more information or questions
arise. When you make the commitment to create a
FAQ document, also make the commitment to keep it
updated.
If you'd like a recommendation for a reliable and reasonably priced
autoresponder service, please let me know, and I will send you the name of
the one that I use and like very much. |