Building Your Network
Without Building Relationships?
by Sue Seward
Building your Network Marketing business without building relationships,
whether it be on the internet, off the internet, or both, is like building a
house without a FOUNDATION! As soon as the first big storm hits it all
washes away and you have to rebuild it again, don't you? This could be quite
costly to you, couldn't it?
I found my company in November 1996 from an ad on the internet. I had just
moved to my community four months previous to joining them and had moved
from another state about 1,300 miles away. So consequently I had no warm
market here at that time. I had just bought my computer and was very green
to the internet.
I was very interested in Network Marketing because of past experiences and
had been studying the industry for quite some time and realized that Network
Marketing was the career choice for me.
As far as online marketing goes, though, I never really put the two together
until I found my company and the team I joined, which happened to be the
Online Marketing Team (they have since changed the name because we have many
people working the business offline as well as online).
In the beginning of developing my business I approached people that I was
beginning to meet out in my community. I considered this group my "warm"
market. Many of them are now my "HOT" market because of the relationships
and friendships I've made with them in the last three years we've lived
here. I've developed a trust with them. They see me still involved with the
same company and are impressed. What I've been saying to them all these
years is starting to sink in! It's called the "DRIP" approach. I just
constantly drip little bits of information to my friends on a consistent
basis. Sooner or later something clicks with them and they ask ME about it.
Most of my business partners, however, have come from internet marketing. It
took me longer to build this way because it is considered a "cold" market.
But I have an ability to warm people up by building relationships with them
even via the internet! We also happen to have a very duplicatable system
online that anyone can who chooses to make the commitment and put forth the
effort.
It took me about a year and a half but because of my consistent efforts,
determination, focus and commitment to my company, I am working with some
quality people that I have developed relationships with online and have in
fact, become friends with.
These folks are now duplicating my business building efforts all over the US
and now we are forming a team in ASIA with experienced networkers! These are
experienced network marketing professionals that actually contacted me and
decided to join in my business.
I started out with placing ads on the internet and AOL. Lot's of them,
everyday. I was very diligent in my efforts. It took a ton of follow up.
Eventually it comes time to speak with people on the phone to determine if
they qualify. Because of our online system, by the time I do speak with
someone by phone they are pretty warm.
I have also developed a presence online by becoming a promoter of the
Network Marketing industry. I have become a helper and an encourager by
giving back to the industry in general. I have gotten involved in MLM forum
boards such as this one, and write articles, etc. to promote the industry.
Some serious network marketing professionals are contacting me now.
This hasn't been something that has happened overnight. It's because of the
relationships I've developed over time.
Building a relationship with your business partners will create strength and
long-term stability in your organization. After all you are working to build
a long term residual income, an income that you want to last. You do not
want to continuously be starting over in your business do you?
I am also out in my warm market constantly talking to people and building
more relationships that turn into friendships. I belong to the chamber, to a
newcomers club, my local health club, etc. I do health fairs, in home
presentations, go to chamber functions, etc. I'm always out there
networking.
Does everyone join me in my business? Of course not. But I sure make a lot
of friends! It's my life and I enjoy what I do very much. If I can help
someone, even those that are not involved with my company, then I have done
my job as a Network Marketing Professional.
Is it possible to build a network online? YES it is.... with a good
duplicatable system, a strong commitment to succeed, a reputable company, a
willingness to follow up and eventually build those relationships for strong
stability and long term security.
Should you do this exclusively to build your network? In my honest opinion,
NO you should not put all your network marketing eggs into one online
marketing basket! You could choose to do this exclusively but it will most
likely take more time to develop and sooner or later there will come a time
when you will have to talk to people, whether you meet them online or
offline!
Network Marketing is a relationship business! It's always been this way and
it always will be! The more we try and get away from this the more we take
away from what Network Marketing is really all about! It's about people
reaching out to other people and helping them to become the BEST they can
be!
I wish all of you much success in your Network Marketing career!
Sue Seward has been a student of the Network Marketing Industry for over 10
years. She has been a Stay At Home Business Mom for 8 years. Previous to
this she was in the Customer Service/Marketing industry for over 10 years.
She is a Professional Network Marketer that is very focused on promoting the
industry in general. Ms. Seward is a Personal Fitness Trainer, certified by
the Cooper Institute For Aerobics Research. She resides in Lake Jackson,
Texas with her
husband and two sons.
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