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Work Experience

eBags Inc., Greenwood Village, CO (January 2008� current)
Marketing

bullet Manage eBags SEO efforts from strategy to execution including on-site SEO, blogs, and linkbuilding
bullet Manage web analytics (Omniture and Google Analytics)
bullet Serve as backup for paid keywords channel
bullet Manage Google image and display ads content network program


Memolink Inc., Lakewood, CO (August 2004 � December 2007)
Business Development Associate

bullet Managed activities for all 4 sites including updates, new strategies, special promotions, and loyalty components
bullet Identified new revenue opportunities including new offers and promotional strategies for current members and implemented new marketing initiatives
bullet Managed affiliate relationships identifying new opportunities and executing strategies for increased traffic and revenue
bullet Managed PR initiatives and wrote press releases
bullet Analyzed and developed new marketing strategies for external marketing team
bullet Served as backup for Memomail email marketing (oversaw for a period of 4 months, then advised)
bullet Functioned as contact for Customer Service department issues regarding affiliates and promotions
Spearheaded and managed international expansion


Memolink Inc., Trifecta Advertising LLC, Lakewood, CO (November 2002 � March 2005)
Marketing Associate

bullet Managed advertising campaigns and schedule according to priority, performance, etc.
bullet Maintained consolidator accounts by scheduling their campaigns, tracking revenue, and seeking pricing increases
bullet Edited HTML and Text copy from sales team and consolidators to meet best practice guidelines maximizing results
bullet Scheduled mailings using third party mailer�s interface
bullet Compiled revenue reports, delivery reports, and technical reports
bullet Communicated with third party mailer to maximize results and manage technical issues
bullet Ensured compliance with Can Spam Act of 2003
bullet Managed list data including adding, segmenting, and unsubscribing records
bullet Kept informed about latest internet mail trends, filtering, and regulations


EchoStar Communications, Thornton, CO (March 2002 � November 2002)
Customer Service Representative

bullet Assisted customers with technical, billing, programming, and sales issues
bullet Upsold, collected, and provided customer service in call center environment
bullet Maintained high quality assurance scores and met goals of supervisors


Education

University of Colorado, Boulder, CO (December 2001) - School of Journalism and Mass Communications: Master of Arts in Integrated Marketing Communications (IMC)

bullet Conducted graduate team consulting projects for companies including The Denver Newspaper Agency, Qwest Communications, and White Wave.


University of California, Los Angeles, CA (June 2000) - Bachelor of Arts in English: Minor in Business Administration


Interests

Published Poet
Accomplished cellist of 27 years
Ongoing interest in Polish and Spanish languages
 

Contact Info:

bullet MySpace
bullet Facebook
bullet Twitter
bullet LinkedIn
bullet AOL IM:  sharimathias
bullet Yahoo ID:  peachy_8

 

 

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