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Final Checklist

 

My pages are ready!
Use this checklist to see if you've forgotten anything:

  • HTML Title
    Your title contains properly placed keywords
  • Meta tags
    You use the meta description and keyword tags on every page
  • Keyword prominence, density, proximity, frequency
    You use your keywords correctly within your pages
  • Keywords in the URL or file names
    You name your files with keywords
  • ALT tags
    You've got a way for search engines to recognize what's in your images
  • Link popularity
    You've addressed this increasingly important ranking factor
  • Themes
    You've given your pages a consistent theme
  • Design
    You've made your site fast, pleasant, clean and easy to navigate
  • No spam or frames
    You've avoided tactics that search engines frown upon

Continue optimizing

Search engine algorithms change all the time. AltaVista could decide tomorrow that it will prioritize pages using a new Meta tag, requiring you to optimize your site again. If you want to keep your high rankings, you've got to keep up with search engines' policies.

You should also analyze your high-ranking competitors' techniques and apply them when you can. Finally, stay on top of search engines' spam policies -- it's crucial to avoid using spam