Link popularity
Link popularity, a factor used by all engines
Why should I worry about link popularity?
A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.
Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you.
Not just numbers
Link popularity is much more than a measure of how many links point to a site. Search engines use far more sophisticated formulas to gauge how popular sites are. Therefore, developing quality links is more important than ever.
How do I develop quality links?
There are many ways to improve your link popularity. Perhaps the most effective method is a link popularity campaign, but this can be time-consuming and complicated if you don't have a clear plan of action.
Link popularity
- Most search engines use link popularity
- A quality link is relevant, rich with keywords
- The measure of a site's link popularity varies from engine to engine
 
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