Online Marketing Solutions Company – Hierarchy

Designation

Years of exp

Profile & Skills

Online Marketing Manager/ SEO Manager / Interim Online Marketing Manager

4 Years (Min)

•  Set the marketing objectives and strategies and be fully responsible for the implementation of the marketing tactics for the site in line with the magazine's overall strategy

•  To ensure that the site hits it's ambitious traffic targets both with users and page impressions

•  Negotiating terms with PPC and SEO including keyword and data feeds

•  Skills to drive high volumes of relevant traffic to a market leading site

•  Analytical skills using Excel through to Web Trends

•  Authority and influencing skills to liase with and motivate a wide spectrum of people across the business

•  Autonomy and have a self-starting energy

•  Expertise in Search Engine Optimisation

•  Search Engine Algorithm

•  Keyword research and analysis & tools and Technique related to SEO profile

•  Web Analysis & traffic management,

•  SEO strategy planning & Implementation reporting & Documentation.

Assistant Manager-Internet Marketing / Project Leader / Team Lead

3 Years (Min)

•  Initiating and implementing new SEM and SEO projects

•  Ensuring all clients and group company sites are fully Search Engine Optimised

•  Good communication skills

•  Experience in Internet Marketing and handling international clients

•  Ability to handle the team.

•  Ability to setting up the Internet Marketing Strategy both SEO and PPC.

•  Escalating and delegation of projects and make sure it's running smoothly.

•  Good Communication skills

•  Ability to handle International clients.

•  Expertise in Search Engine Optimisation

•  Search Engine Algorithm

•  Keyword research and analysis & tools and Technique related to SEO profile

SEO Expert / Web Marketing Expert / Search Engine Optimisation Specialist / Senior SEO Consultant *

2 years (Min)

•  Functionality of search engine and robots

•  Reciprocal linking to make link popular and help boosting ranking

•  Generation of a search engine friendly site map

•  Generation of targeted, optimised META tags as well as title, keyword and description
Customisation of keyword and define best suitable keywords according to domain
“Pay per click” management & Search engine partnership.

•  Optimisation of Websites and Content Pages HTML Page Design

•  Reciprocal Link Building

•  Technical skills on top of SEO would be an advantage

•  Should have in-depth expertise to successfully launch and promote businesses online and provide consultancy to clients in terms of SEO, Affiliate Marketing, Email Marketing and other Web Business Consultation.

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Search Engine Optimiser / Web Promoter / SEO Executive / Search Engine Specialist

1 Year (Min)

•  Search Engine Optimisation.(Meta Tags & Link Exchange Programmes)

•  Experience in SEO Tools

•  ROI Analysis.

•  Dynamic websites optimisation.

•  Optimisation of WebPages / Websites
- HTML Editing
- Keyword Analysis
- Meta Tagging

•  Reciprocal Link Building

•  Report Generation

•  Sound knowledge of HTML and Internet, Search Engines.

•  Having good aptitude and analytical skills.

•  Should possess good communication skills