Site Submission
You need to submit your site
Don't rely on search engines to index your site on their own. It may be months before an engine's spider crawls out to take a look at you. Search engines have their hands full indexing sites that have requested their attention -- and your competition is probably one of them.
Even if your site has been around for a while, it may be time to resubmit. If you've made changes to your content or simply want to rank higher in search engines' results, you need to make sure they have the best possible picture of your site.
How do I tell search engines about my site?
There are many software programs and web applications out there that will submit your site to hundreds or even thousands of search engines. But when it comes to the top search sites, we recommend submitting manually .
Why submit manually?
- Since major search engines account for over 90% of search-engine-generated traffic, they're too important to leave to an automated procedure.
- Some search engines don't allow robot submissions.
- Directories require manual submission (you'll need to suggest a category and a description)
Although optimizing your site for search engines is complicated, the submission process is relatively straightforward. Usually you only need to provide a URL and an e-mail address. Directories, on the other hand, expect you to:
- Find the appropriate category for your site
- Write a site description
- Provide a URL and an e-mail address
Nonetheless, since you don't have to worry about all the technicalities involved in HTML optimization to submit to directories, you should probably approach them first.
Paying search engines for rankings
"Pay-Per-Click" search engines allow participating sites to pay for high rankings in their results. Overture.com, one of the Web's top 10 search engines, is a noted pay-per-click site.
To be listed by a pay-per-click search engine, you choose a few relevant keywords and the amount you're willing to pay for each click-through from that engine. When a user enters a keyword, the search engine lists sites in order of how much they agreed to pay for that keyword.
Paying services to submit your site
There are hundreds of site submission services out there, including software packages, web-based applications and companies specializing in custom site submission. Each option has pluses and minuses.
All search engines are different
It's not only their ranking formulas. Search engines also differ in how they index sites. Some engines may take three weeks, while others need three months.
Site Submission
- It's not enough to wait for search engines to index your site
- Submitting to search engines is easier than submitting to directories
- Search engines index sites differently
- Pay-per-click engines allow companies to pay for higher rankings
 
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