WREV-FM (which actually predates WREV 1220 AM) was signed on in the 1940s by William Manson Oliver and his brother, Charlie Oliver, who co-owned The Reidsville Review. William Manson Oliver bought out the radio station from his brother in the late 1940/early 1950s, changing the call letters to WWMO (his initials) with a religious format. In 1986, the broadcasting arm of insurance giant Jefferson Pilot bought WWMO, upgraded the signal to cover the Greensboro market, took the legendary call letters WBIG (recently jettisoned from the AM dial when Greensboro's first radio station, WBIG, 1470 AM, went out of business) and signed on with a country format as "Big 102". This didn't garner the anticipated ratings, so the station became urban-formatted "102 Jamz". Though targeted at the Piedmont-Triad, "102 Jamz" is a mainstay in the Triangle's radio ratings, often beating local stations in share of listeners.
