Jan 2001

Information Technology and e-commerce provide the opportunity for companies to put themselves in a strong competitive position. The article claims that nearly 80% of 251 CEOs from 26 countries in 10 industry segments claim the role of technology is extremely important to the future success of their company’s, and 77% say their company’s investment in information technology (IT) will increase over the next three years. The article suggests that when it comes to innovation and change the supermarket industry is often ‘late of the gate’, as historically, the industry has under-invested in information technology relative to other industries such as banking and insurance. As part of the Project Great Renewal, A&P plans to spend over $250 million to install and integrate cutting-edge technology throughout the supermarket industry. The investment will be used to create a new technology and communications platform to conduct e-commerce with suppliers, improve supply chain efficiencies, and develop merchandising solutions aimed at improving customer service and increased sales. The article warns retailers within the supermarket industry not to forget they are a customer-based business. To be worthwhile any investments in technology must translate into increased customer satisfaction and approval.