Information Resources Creates Industry First With Internet Delivery of Complete Consumer Behaviour Data

Issue: July 23, 1999

CHICAGO – (Business Wire)

Information Resources Inc. have developed a series of Internet based services which provide consumer packaged goods (CPG) manufacturers with the opportunity to receive virtually all of their consumer behaviour data via the Internet.  “IRI is providing faster access, and easier, wider distribution of essential market intelligence throughout its clients’ organisations”.  This service has major advantages for CPG manufacturers, as a thorough understanding of consumer behaviour is a competitive necessity in this industry.  Armed with vital consumer information companies utilizing the services of IRI can achieve greater levels of success as they make timely, fact-based decisions.