RESEARCH GRANTS EARNED
Sophia Research Unit: gInstitute for Socially Responsible Marketingh, Emmanuel Chéron, (500000 Yen), 2004-2005.
Dentsu Advertising: "Effects of Advertising and Sales Promotion of Manufacturers on Buying Decisons of Dealers and Retailers", in collaboration with Professors Yutaka Hamaoka and Ikuo Takahashi of Keio University, Japan and Professor Oh of Hanshin University, Korea ($40000), 1999-2000.
Canadian Imperial Bank of Commerce (CIBC): "Marketing Management of Information Technology Products: The Case of Software" in collaboration with Jorge Niosi and Philippe Faucher at The Center for Interuniversity Research on Science and Technology (CIRST) ($15000), 1996-2001.
University of Quebec at Montreal Research Fund: "Impact of New Information Technologies on Sales Force Management" ($2500), 1991-1992.
Ministry of Industry and Technology of Quebec: "Effectiveness and Pay-offs of Direct Marketing for Small and Medium Size Manufacturers in Quebec" ($2000), 1990.
Chair in Insurance at Laval University: "Quality of Service Assessment by Customers of Property Insurance Companies" ($1400), 1990-1991; "Direct Marketing Pay-offs for Property Insurance Companies" ($2500), 1989-1990.
Fonds pour la Formation de Chercheurs et l'Aide Ela Recherche (FCAR): "Modelling Joint Buying Decisions: Implications for Marketing Decision Making" with Benny Rigaux-Bricmont ($48428), 1986-1989.
Laval University (seed grant): "Planning Communications Strategies in Industrial Markets" ($5000), 1985.
University of Quebec at Rimouski Institutional Research Fund: "Industrial Buying Situations and Information Sources" ($4340), 1982; "Consumption and Usage Rate of Products" ($3075), 1981; "Lifestyles of Women Consumers in Rimouski" ($2650), 1980; "Impact of Pro-Consumer Information" ($4800), 1978.
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