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VIVIENNE WESTWOOD
SEDITIONARIES
While the fictional characters in The Serial were ´staying mellow at all cost´ Westwood opened Seditionaries.  This was the first authentic Punk shop in London and created what  Jon Savage writting in The Face called  ´´the only modern look of the 70´s´´.  Designed in collaboration with David Connor,  the shop tranlated the hard edge of Street Style into interior design,  using blow-up photographs of bomb-damaged London.  The outside was painted in flat institutional grey,  with clouded glass window so that one couldn´t look in.  The shop quickly attracted cult status and the Daily Mirror newspaper even ran a campaign to have it closed down.  Westwood recalls that McLaren thrived on such ´success´, ´´ Malcolm  was crazy in Seditionaries.  He was supposed to open at 11.00 am  but sometimes he´d be up all night styling the shop,  pinning up pictures and in the morning people would be shouting ´´Let us in Malcolm´´  but he wouldn´t until he´d finished

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