e-commerce

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ABOUT E-COMMERCE

Type of e-commerce

1. B2B (bussines to Bussines) -Transaction between 2 organitation or system. Ex : between Wal-Mart and supplier

2. B2C (Bussines to Consumen) - Interaction between organitation with consumen. Ex : between Dell with his consumen

3. C2B (Consumen to Bussines) - ex : consumen look for buyer through organitation

4. C2C ( Consumen to Consumen) - ex : consumen sales his commodity in Ebay

Main discipline of E-commerce

1. Marketing

2. Computer Knowledge

3. Economic science

4. Accounting and auditing

5. Manajemen

6. Psichology of consumen

7. Law and Ethics Bussines

E-commerce process

Buyer enter market on-line—look for product— choosing product on catalog — ordering in fill form — ordering send to seller — seller confirm sale — buyer pay — paying information send to Bank —cecking credit on bank — credit gone down and it is paid to bank of seller — product is delivered to buyer

Strategy stake out advertisement

1. Generik strategy : Defferentiation of product, serving, personal, citra and acces

2. Brand Image strategy

3. Unique selling proposition strategy

4. Positioning Strategy

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