POWERFUL MEDIA’S ROLE IN DEMOCRATIC INDIA:

 As we all know India is an independent country with democratic form of Government.  Vast country with abundant resources, remains a developing country for decades.  In a talk show in one of the famous TV channels there was a criticism as, “India was a developing country, is a developing country and will always be a developing country.”  People could just laugh at it but could not do much about it.  So it is mysterious why is  India not developed to its potentiality?  Who is to be blamed?  The Government or the people who nominate it?

 Only remarkable growth the developing Indian nation has seen in last ten years is the TV media.  I remember in mid-eighties there was only one Government channel ‘dhordarshan’ adorning one’s TV screen.  That time during Friday night 8-00’o’ clock programme chithrahar containing the latest cine songs used to be televised and it was the most hot one.  People get glued to it so as leaving the streets deserted.  Now, when you pass through any corner of the street, latest cine songs could be heard round  the clock.  It is undoubtedly due to the advent of the number of private TV channels.  There are more that 60 channels people in India are greeted with.  Now TV is one of the accessories of even the low paid workers and is part and parcel of one’s day to day life.

 In the developing Indian Nation, no media is more powerful than  that of television.  So, what is the role of the private channels and how much is it helpful is shaping the nation and how much effective the messages are delivered to the people?  How much truth is left behind in the messages delivered?  How much genuine are they in putting the message across the public?

 For (eg)  taking instance at the recent political drama of the arrest of the Tamilnadu’s ex C.M Mr. Karunanidhi, it is crystal clear how much impact  the TV channels had on public.  People change their mind and view at the incident according to the latest news they were given by the private channels.  Knowing the psychology of the people, these channels use the latest graphics and change the whole incident in favour of them.  So, what is the state of the poor public?  They get confused, once the latest news have been  televised, they form a group and discuss on what has happened forgetting the fact that none of their personal work has been carried out that day!

So, the private channels owned by the Government parties conducts talk shows and other programmes in favour of them  instead of  providing the public with genuine news.  When the Government the guiding factor is not doing justice to its role people are also forced to change according to the situation.

 In case India wishes to compete with other developed nations sure there are enough sources and the important and fore most factor that can help will be the formation of true and steering Government in both Central and State level and also the TV channels should guide the people properly with inspiring talk shows,  more educative and neutral programmes and none of the TV channels must be politically influenced or biased.  It should see to that people are not influenced negatively and clear picture of what has happened must be televised. 

 As this media is very powerful  it can pass the stimulating messages reach all level people and India can  march towards a bright twenty first century.