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CONTENT
Introduction
A European collaboration for a centennial history •Hubert Bonin, Yannick Lung & Steven Tolliday
Part One - Ford History and Fordism in Europe
1 - A history of the Ford Motor Company archives, with reflections on archival documentation of Ford of Europe's history • Elizabeth W. Adkins
2 - Ford among multinational companies • Mira Wilkins
3 - Developing analytical tools to identify the “Fordian model”in Europe • Michel Freyssenet
4 - Ford as a model for French car makers, 1911-1939 • Patrick Fridenson
5 - The origins of Ford of Europe: From multidomestic to transnational corporation, 1903-1976 • Steven Tolliday
6 - Ford of Europe, 1967-2003• Gérard Bordenave
7 - Ford and the Second World War in Continental Europe (a review) • Hubert Bonin
Part Two - Ford’s European strategies
8 - The growth of Ford’s R&D in postwar Europe • Walter Kaiser
9 - Walking out of the national workplace. Industrial disputes and trade union politics at Ford in Britain and Germany in the 1970s and 1980s • Thomas Fetzer
10 - Ford’s distribution network in Europe. Recent developments in the context of the history of automobile retailing• Bernard Jullien
11 - The Ford brand's image. Its evolution in Europe from the 1930s to the 1980s • Hubert Bonin
12 - Ford’s M&A and alliance strategies in Europe • Yannick Lung
Volume Two
Part Three
- National studies: North-Western Europe
13 - The rise of Ford in Britain: from sales agency to market leader, 1904-1980 Steven Tolliday
14 - The decline of Ford in Britain: Marketing and production in retreat, 1980-2003 • Steven Tolliday
15 - Searching for identity. Ford Motor Company in the German market (1903-2003) • Paul Thomes
16 - Ford in Belgium• Thierry Grosbois
17 - Ford in the Netherlands, 1903-2003. Global strategies and national interests • Ferry de Goey
18 - Ford Denmark and the Scandinavian market: From regional export base to periphery • Peter Sřrensen, Jesper Strandskov, Kurt Pedersen & Per Boje
Part Four - National studies: South-Western Europe
19 - Ford in France, 1916-1955: From an American dream to a failure • Jean-Louis Loubet & Nicolas Hatzfeld
20 -
Palau in Gironde (1925-2003): A beacon for the evolution of Ford dealership in
France • Hubert Bonin
21 - Ford’s Bordeaux-Blanquefort plants: A history (1969-1982) • Hubert Bonin
22 - Ford’s transmission plants in Bordeaux-Blanquefort: The challenge of competitiveness within the firm international division of labour • Clarisse Cazals and Yannick Lung
23 - Ford in Spain: The first stage (1920-1954). A multinational confronts political constraints • Salvador Estape-Triay
24 - Ford in Valencia (Spain), 1970s-2000 • Enrique de Miguel Fernández
25 - Ford in Italy: Commercial breakthroughs without industrial bridgeheads • Giuseppe Volpato
Part Five - National studies: Eastern Europe
26 - Ford in Turkey: From imports to partnership • Lale Duruiz
27 - Ford in Russia, from 1909 to World War II • Boris M. Shpotov
28 - The Soviet Fordson. Between the politics of Stalin and the philosophy of Ford, 1924-1932 • Yves Cohen
29 - Ford in the USSR and Russia. A third attempt for sustainable success (1989-2003)? • Jean-Jacques Chanaron
Part Six - Bibliographical and chronological data
30 - Ford in Europe: A bibliography
31 - Ford in Europe, 1903-2003: A chronology
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