aamarketgreen.gif (2550 bytes) wpe15.jpg (2696 bytes)

line.gif (2401 bytes)

 

( Need Registration, building a companion website & include the book to your site. Very easy try it.... ) . Please go to this link for building your site.

A Framework for Marketing Management, 2/e
Philip Kotler   

Chapter 1: Defining Marketing in the Twenty-First Century
Quiz
Marketing Spotlight-GE

 

PowerPoint Express Presentation - kotler01exs.ppt          Our Server

line.gif (2401 bytes)

Chapter 2: Adapting Marketing to the New Economy
Quiz
Marketing Spotlight-Yahoo!

 

PowerPoint Express Presentation - kotler02exs.ppt              Our Server

line.gif (2401 bytes)

Chapter 3: Building Customer Satisfaction, Value, and Retention
Quiz
Marketing Spotlight-Charles Schwab

 

PowerPoint Express Presentation - kotler03exs.ppt                  Our Server

line.gif (2401 bytes)

Chapter 4: Winning Markets through Strategic Planning, Implementation, and Control
Quiz
Marketing Spotlight-Sara Lee

 

PowerPoint Express Presentation - kotler04exs.ppt                Our Server

line.gif (2401 bytes)

Chapter 5: Understanding Markets, Market Demand, and the Marketing Environment
Quiz
Marketing Spotlight-Mattel

 

PowerPoint Express Presentation - kotler05exs.ppt                Our Server

line.gif (2401 bytes)

Chapter 6: Analyzing Consumer Markets and Buyer Behavior
Quiz
Marketing Spotlight-Nike

 

PowerPoint Express Presentation - kotler06exs.ppt                     Our Server

line.gif (2401 bytes)

Chapter 7: Analyzing Business Markets and Buyer Behavior
Quiz

 

PowerPoint Express Presentation - kotler07exs.ppt                  Our Server

line.gif (2401 bytes)

Chapter 8: Dealing with the Competition
Quiz
Marketing Spotlight-Microsoft

 

PowerPoint Express Presentation - kotler08exs.ppt                      Our Server

line.gif (2401 bytes)

Chapter 9: Identifying Market Segments and Selecting Target Markets
Quiz
Marketing Spotlight-Marriott International

 

PowerPoint Express Presentation - kotler09exs.ppt                    Our Server

line.gif (2401 bytes)

Chapter 10: Developing, Differentiating, and Positioning Products through the Life Cycle
Quiz
Marketing Spotlight-

 

PowerPoint Express Presentation - kotler10exs.ppt                  Our Server

line.gif (2401 bytes)

Chapter 11: Managing Product Lines and Brands
Quiz
Marketing Spotlight-Anheuser-Busch

 

PowerPoint Express Presentation - kotler11exs.ppt                    Our Server

line.gif (2401 bytes)

Chapter 12: Designing and Managing Services
Quiz
Marketing Spotlight-Merrill Lynch

 

PowerPoint Express Presentation - kotler12exs.ppt                    Our Server

line.gif (2401 bytes)

Chapter 13: Designing Pricing Strategies and Programs
Quiz
Marketing Spotlight-Louis Vuitton Moet Hennessey (LVMH)

 

PowerPoint Express Presentation - kotler13exs.ppt               Our Server

line.gif (2401 bytes)

Chapter 14: Selecting and Managing Marketing Channels
Quiz
Marketing Spotlight -Disney Licensed Products

 

PowerPoint Express Presentation - kotler14exs.ppt               Our Server

line.gif (2401 bytes)

Chapter 15: Managing Retailing, Wholesaling, and Market Logistics
Quiz
Marketing Spotlight-Wal-Mart

 

PowerPoint Express Presentation - kotler15exs.ppt              Our Server

line.gif (2401 bytes)

Chapter 16: Designing and Managing Integrated Marketing Communications
Quiz
Marketing Spotlight-Mountain Dew Code Red

 

PowerPoint Express Presentation - kotler16exs.ppt               Our Server

line.gif (2401 bytes)

Chapter 17: Managing the Sales Force
Quiz
Marketing Spotlight-Oracle

 

PowerPoint Express Presentation - kotler17exs.ppt               Our Server

line.gif (2401 bytes)

 

 

 


 LE FastCounter    

  sssyahoo.gif (264 bytes) 

 

shaw4545@yahoo.com

Copyright © 1997-2006 [A & A Trading Enterprises]. All rights reserved.