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#Written by David Tam, 1999. #
#davidkftam@netscape.net Copyright 1999#
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From tamda@ecf.toronto.edu Mon Jul 12 18:24:16 1999
Date: Tue, 2 Feb 1999 16:24:58 -0500 (EST)
From: David Kar Fai Tam
To: APS 424S
Subject: #10-02/03/99-"Crisis hits Canadian exports to Brazil"
The Globe and Mail, Thursday, January 28, 1999. B9.
This article talks about how Brazil's financial situation
has affected other parts of the world, and in particular, how it
affects Canadian businesses. The Canadian government predicts a
25% decline in exports to Brazil. This is due to Brazil's
decision to allow their currency to devaluate. Their currency is
has lost 35% of its value so far. Over the past eight years,
exports to Brazil have been on an increase, but this and
subsequent years will face decreases. Grain exports will be hurt
the most. Main exports to Brazil include printing paper,
potassium chloride, and telecommunications equipment.
Although exports to Brazil only account for 0.5% of all
Canadian exports, Brazil remains the largest Latin American
market. These forecasts do not appear to have altered Canadian
company expansion plans.
The currency situation in Brazil has caused a stir in the
world market. A number of changes will take place. Canadian
companies who had export markets in Brazil will face a tougher
time due to the fact that their products will now cost more in
Brazil. However, the same may be said for other exporters in
other countries. Other countries will also face similar barriers.
Exporters should also realize that this means that, besides
losing a bit of market in Brazil, they may also face tougher
competition in other countries. This is due to the fact that
Brazil can now export very cheaply to other countries. As well,
this problem is further compounded by the fact that other
countries have lost a bit of the Brazilian market and will try to
compensate by exporting more to other countries.
To summarize, the direct and indirect effects of Brazil's
financial situation will have a negative impact on Canadian
exporters. It will affect both those who export directly to
Brazil, and those who export to other markets where Brazilian
companies compete.
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