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Reappearing Act
by Janet Weeks

The Girl who hit the top with Clueless is long gone. Now Alicia Silverstone gets animated about emerging from teen angst for her new tween series, Braceface.

How many ways are there to say "Whatever"? Let Alicia Silverstone count them for you. After all, she popularized the teen exclamation as sweetly hip Cher Horowitz in 1995's Clueless and takes it out for another spin in her animated Fox Family Channel series, Braceface.

"When I was doing the voice for Sharon, I kept going, 'what...ever'" she says referring to Sharon Spitz, Braceface's central character. "Then I'd go, 'No, no, no. I don't want it to sound like Cher.' I'd have to try and go back and say 'Whatever' in a different way. Like (almost mumbling), 'whatever.' Or (cheer- fully), 'Whatever!' It's pretty funny."

Silverstone, 24, had a good reason for getting it right. She not only voices Sharon, but is executive producer for the half-hour series about an eighth grader with magical braces on her teeth. What exactly is the series like? Says Silverstone: "This show is really like a live-action sitcom reality-based animated show. It's Ally McBeal meets Clueless meets My So-Called Life."

Whatever.
Braceface is the first TV series to be produced by Silverstone, whose First Kiss Productions made the 1997 film Excess Baggage starring Silverstone and Oscar-winner Benicio Del Toro. Silverstone says she wasn't looking for a TV show to produce but decided to get involved after meeting with series creator Melissa Clark, who formerly wrote for the syndicated teen show Sweet Valley High and the Disney Channel's Rolie Polie Olie. "I thought the character (Sharon) that Melissa drew was hysterical," says Silverstone. "Sharon was just so dorky and cute and goofy. I was like, 'I want to be like her!'" Clark remembers Silverstone's reaction to the concept. "She was very passionate about it. Her passion matched mine, and it was a sigh of relief."

Silverstone herself never wore braces and likely wasn't much of a dork. Born in San Francisco to British-born parents Monty, a real estate agent, and Didi, a former flight attendant (Silverstone also has an older brother, David), she was raised in Hillsborough, an affluent suburb, and spent summers in England. She attended her first play in London at age three and by seven was modeling professionally for companies such as Levi's and Yves St. Laurent. She started taking acting lessons at age 12 and, at 15, legally emancipated herself from her parents to pursue a career in Los Angeles. But even with a busy schedule to keep her occupied, Silverstone says, adolescence wasn't exactly fun.

"That was the hardest time in my life," she says of ages 11 through 14. Being braces-free and blonde didn't help. "That can be worse because everybody is mean to you because they don't like that you are [pretty]. And you don't know that you are because you don't feel like you are. I mean, the thing about being a pretty girl is that most of the time you don't know you're pretty. It's a hard thing to own."

She may have been oblivious to her sexy-sweet appeal, but casting agents noticed it. Not long after arriving in Hollywood, Silverstone won the lead as an unstable girl obsessed with an older man (Cary Elwes) in 1993's The Crush, a Fatal Attraction for teens. Then a trilogy of Aerosmith videos--"Cryin'," "Amazing" and "Crazy" (1993-94) --put her smack in the middle of the pop culture radar.

But it was Clueless, a modern retelling of Jane Austen's classic novel Emma, that made her a star. Silverstone's Cher added phrases and fashion to the American landscape and promoted the virtues of doing good deeds. A huge hit, the movie propelled Silverstone to teen film queen status. She was so popular that Columbia Pictures signed her to produce and star in two movies in a deal worth a reported $7 million. But her first producing effort, Excess Baggage, fizzled at the box office. And her next big role, as Batgirl in director Joel Schumacher's overblown Batman & Robin, won her no fans among film critics. She somewhat bounced back with 1999's Blast From the Past, which was more warmly received, then switched gears completely last year by singing and dancing her way through Love's Labour's Lost, the Kenneth Branagh-directed musical based on Shakespeare's romantic comedy.

But Cher Horowitz remains her best role. "Cher was really endearing," Silverstone says of her signature character. "And really good-hearted and good spirited." Braceface's Sharon, she says, is similarly well-intentioned, "but in a geekier way." One big difference: While Cher lived for clothes and shoes and shopping, Sharon is too goofy to care about such things. "I want kids to start loving themselves for being funny, or silly, or smart. For being everything but in style," says Silverstone. When she was a child, she says, she idolized Madonna--not exactly the kind of role model she hopes today's kids will find. "I used to sing 'Like A Virgin' when I was five years old. And I was singing it sexy, too. It's adorable, but then you've got kids saying, 'Mommy, what does virgin mean?'"

She also hopes Braceface encourages kids to question what they see and hear on--ahem--television. "Most commercials are lying to you on TV," Silverstone says. "I want to give kids an opportunity to relearn some things, like that yoga and acupuncture are great alternatives to medicine." And since Silverstone is a vegan (no meat, no dairy) expect that few cheeseburgers will get caught on Sharon Spitz's braces. But she won't get huffy about her values, Silverstone says. "It's absolutely the farthest thing from preachy," she says. "It's a really hip show. If a kid sneezes, another kid might say, 'Why don't you get off the dairy?' I mean, I can get really preachy, but it doesn't help." She laughs and then adds: "I have to tone myself down. 'Not everybody wants to recycle, so shut up,Alicia.'"

Silverstone worked on the show, which has a 26-episode commitment from Fox Family Channel, at the same time she was making her next movie, currently titled Global Heresy, which costars the legendary Peter O'Toole. "I didn't realize Braceface would take up so much time," she says. "It is not a project for me to make money on. Believe me, there's no money in children's television. But it takes sometimes four hours a day. I'm like, 'I'm trying to make a movie and it's too hard!'"

She wanted to make the cartoon, though, because she believes it will benefit children by giving them new points of view and positive role models. Says Clark: "She breathes life into Sharon." "I thought this show could let me into the minds of kids and give them options," Silverstone says, "and possibilities that were never considered."

Cable Guide and Ultimate Cable (June 2001, US)
Transcribed by ~ Someotherdude

 


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