The Royal Winton brand name has always been synonymous with quality and design and has roots in Stoke-on-Trent that go back over one hundred years. Originally known as Grimwade Brothers it was founded by Leonard Lumsden Grimwade.

Leonard had shown a natural talent for modelling pottery and it was in this field that his infant business began, in 1885. He was soon joined in the business by his older brother, Sydney Richard, another potter.   By 1890 new showrooms had been purchased in Stoke-on-Trent and London.   It is a measure of the company's success that by 1906 Grimwades Limited was operating from four factories in the Potteries.

Leonard experimented with new methods of manufacture and he developed the Enamel Climax Rotary Kiln, Duplex Lithographic Transfers and other ground breaking techniques.

In 1913 King George V and Queen Mary visited the Potteries and the brothers issued a catalogue to commemorate the event. The Queen purchased a Winton tea set and was delighted to be presented with a gift of a Mecca Foot Warmer (an oval ceramic hot water bottle).

In 1928 'Marguerite' the first Royal Winton Chintz pattern was launched and was an immediate success. These tightly grouped, highly detailed and vibrant all over floral patterns were to become a milestone in the company's reputation for versatility and beauty. Following an advertisement in the 'Potteries Gazette' in 1929, Royal Winton became the established trade name for Grimwades Limited, and has remained so through to the present day.

Leonard Grimwade died in 1931, but his legacy survived and the company went from strength to strength under the leadership of James Plant.
Over succeeding decades Royal Winton introduced more than 60 Chintz patterns and became the leading producer of this style of decoration, exporting to most  Commonwealth countries and the USA.

Discontinued in the early 1960's due to the high production costs associated with this style of decoration, Royal Winton Chintz has become highly desirable in the antique market today. Collectors Clubs have been established world-wide and many reference books have been published, with Christie's of London running auctions dedicated to Chintz pottery.

In 1995 the company was purchased by its current owners who reverted back to the original company name of Grimwades Limited trading as Royal Winton. Chairman Ian Davis commented "It soon became apparent that we had acquired a company with a unique heritage."   Since acquisition some of the more popular Chintz patterns have been reintroduced on a range of giftware, tableware and Limited Edition pieces. Hand crafted in the 'Potteries', Staffordshire England; Royal Winton Chintz undergoes eighteen separate production processes and is fired four times. Old lithography techniques have been resurrected to achieve the all over floral effect demanded by Chintz lovers. 

The year 1995 has been incorporated into the backstamp of the new Chintz to avoid confusion with antique pieces.