FOR IMMEDIATE RELEASE: Contacts: Laura Tomasetti, ltt@acm-pr.com Stacey Roberts, str@acm-pr.com 617-437-7722 HASBRO ANNOUNCES TOY COLLECTOR WEB SITE HasbroCollectors.com Goes Live November 10, Highlighted by Online Charity Auction PAWTUCKET, R.I., November 9, 1998 - Hasbro, Inc. (AMEX: HAS) announced today it is launching HasbroCollectors.com, a Web site developed for the millions of toy collecting households. The site, which goes live November 10, will provide collectors with a steady stream of information about toy collecting and Hasbro’s collectible brands, including G.I. Joe®, Star Wars(TM), Starting Lineup®, Batman®, BeastWars® Transformers(TM), Action Man® and Winner’s Circle(TM). In addition, collectors will be able to purchase a select number of products directly from HasbroCollectors.com. The Web site kickoff will be highlighted by an online auction of one-of-a-kind Hasbro collectibles, including the opportunity to bid for an autographed Mark McGwire Starting Lineup action figure and a G.I. Joe figure made in your likeness. The online auction, which will be hosted by leading online auction provider eBay(TM), will begin on November 10 and culminate in the announcement of winning bids on November 17. All proceeds from the auction will go to the nationally recognized Hasbro Children’s Hospital in Providence, R.I. "HasbroCollectors.com leverages our powerful portfolio of collectible brands, our expertise and understanding of action figure collectors, the growing popularity of toy collecting, and the power of dynamic Internet technologies," said Wendy Riches, Hasbro’s President of Global Direct Marketing and E-Commerce. "We believe that this site will result in better informed, even more enthusiastic collectors -- which is good news for our retail partners." Site Highlights HasbroCollectors.com is a robust site with customized content about Hasbro collectibles and collecting in general, features that help toy collectors build Web "communities," and an online store with exclusive and hard-to-find items. In the community area of the site, collectors will be able to chat with each other through links to the Tripod Web site. Site visitors can also create their own home pages to showcase their collections, an extremely popular activity among collectors. Through a partnership with The Password Web site, collectors can created their own "e-zines" that retrieve requested information from a variety of Web sources. Site visitors can also e-mail Hasbro with questions, or check out the FAQ area for answers on hot collecting topics. HasbroCollectors.com visitors can register to receive additional, tailored information through an e-mail newsletter called Hasbro Insider. All those who register will receive a free gift - and be the first to experience something totally new - Hasbro digitals. These "digital collectibles" feature Hasbro’s collectible brands, such as Starting Lineup and BeastWars Transformers. They were created by Parable Corp. and are powered by Parable’s proprietary Thing(TM) technology, which is available for download in the registration area of HasbroCollectors.com. Hasbro Collectibles Available for Purchase In addition to information and the latest technologies, HasbroCollectors.com will also give collectors an opportunity to purchase a select number of products directly. Currently featured at the site are: Starting Lineup Muhammad Ali figure; Action Man Roller Extreme; Clayface (from the Batman brand); and the Universal Monsters Signature Series "Phantom of the Opera" figure. Each of these collectibles will feature a source file that provides collectors with relevant facts and a closer look at the item. Consumers can purchase these items in a secure manner by completing and submitting a simple online order form, or they can order by phone or fax. HasbroCollectors.com is designed for rapid page load, so visitors don’t have to wait for information they want. All pages within the site are generated dynamically - instantaneously created on demand, based on the information requested by each individual visitor. Hasbro has also included all the relevant privacy features on the site to help parents with children who want to visit Hasbro.Collectors.com. HasbroCollectors.com uses Internet Commerce Corporation’s secured socket layer (SSL) technology for safe Internet transaction processing. For more information, visit www.HasbroCollectors.com beginning November 10. Hasbro is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant products. Both internationally and in the U.S., its Playskool® , Kenner®, Tonka®, OddzOn®, Super Soaker®, Milton Bradley®, Parker Brothers®, Tiger(TM), Hasbro Interactive(TM) and Galoob® products, provide children and families with the highest quality and most recognizable toys and games in the world.