Mission:

• Develop a practical method of indefinite life-extension
• Make it available to the broadest population possible
• In the shortest time

Perspective on uploading:

• Continuity of self identity through gradual replacement
• Smooth, transparent integration with society, not 'excile to the box'

Perspective on society:

• Wealthy people should pay more for uploading
  — partially reduce inequality in transhuman society

Corporate Values:

• Relatively open, democratic / egalitarian reward system based on meritocracy
• Sharing of scientific knowledge where possible
• Minimize competition and maximize division of labor
  — try to look ahead as far as possible to explore new frontiers