Mock Ad #6 – New, Improved, Extra-Strength Tsunami Automatic Washer Detergent

Scene 1

Full body shots of two people standing beside a dark-colored quicksand pit. One is a girl in ordinary street clothes and dark hair. The other is a male dressed in a business suit and carrying a hand microphone. The girl looks rather skeptical.

Man: "Ladies and gentlemen we’re here at Quicksand Bottoms to demonstrate the cleaning power of New, Improved, Extra-Strength Tsunami Automatic Washer Detergent. No matter how dirty you’re clothes get, you can get them sparkling clean with just one washing, even in cold water…. Jane?" (He bekons to Jane with his hand.)

Jane looks very skeptical but dutifully steps into the mud. She rapidly sinks to her chest, looking rather disgusted at the mud and slightly alarmed.

Jane: "Are you sure about this?"

Man: "Well Jane you are pretty dirty aren’t you."

Jane nods "Yes"

The man now holds up a measuring cup of detergent.

Man: "No problemo! Just watch this. Just one measuring cup of powder." (He pours the cup of detergent into the mud.) "Now give it some time to work."

Scene 2

The camera zooms in on Jane in the mud. She rotates back and forth, mimicking the agitator of a washing machine. She continues to look skeptical and somewhat alarmed as she sinks deeper into the mud. She sinks to her chin.

Scene 3

Head shot of Jane with only her face still above the mud.

Man: (off screen) "Almost done."

The head shot continues as Jane goes under.

The camera shifts to Jane’s hand as the man places a pole in her hand and pulls her back up

Scene 4

The camera pulls back as Jane emerges from the mud. The mud, however, has now turned into pure white clay. Jane now wipes mud from her face and head, revealing herself to now have blond hair.

Jane: (looking at the white mud) "Wow! That’s amazing!"

Man: "You don’t know the half of it." (He now turns to the camera and holds up a box of detergent.) "New, Improved, Extra-Strength Tsunami Automatic Washer Detergent Now no one will know how dirty you get… except maybe you’re hairdresser."