Close-up shot of the back of a woman's hand. There is a small patch of sode-bicarbonate paste. Zoom out slowly to a head shot, revealing a look of relief on her face.

    Narrator: " A cooling paste or mud pack has been used for centuries for relief of pain from sunburn or bee stings and itching from poison ivy, insect bites, and other irritations.

    Fade slowly to black.

    Fade in slowly to:

Scene 2

    Distant shot of the same woman up to her chin in a pool of thick mud or quicksand. Gradually zoom in to her face, showing a look of alarm.

    Narrator: "But for pain or itching over a large area the mud pack treatment is.... well.... impractical. The mud pack treatment may relieve the symptoms but there may be certain.... ah.... side effects, (by now the woman has nearly submerged).... some of which might be somewhat unpleasant.

    Fade out slowly to black.

    Fade in quickly to:

Scene 3

    Graphic panel showing the text "Acme Itch Relief Lotion" and a bottle of the lotion with the same on the label.

    Narrator: "Acme itch reliew lotion dries quickly and leaves no sticky, oily, or powdery residue. Only your itch will know you used it."

    Cut to

Scene 4

    Shot of two hands and forearms reaching up from the mud. One hand holds a bottle of Acme lotion. The other hand is pointing to the bottle. Both hands sink slowly down until only the bottle is showing.

    Narrator: " Acme Itch Relief Lotion. Use if or lose it."