Reference

We live in a time when technologies and ideas (often the same thing) are adopted in response not to need but to advertising, salesmanship, and fashion… The first duty of writers who wish to be of any use even to themselves is to resist the language, the ideas, and the categories of this ubiquitous sales talk, no matter from whose mouth it issues. But, then, this is also the first duty of everybody else. Nobody who is awake accepts the favors of these hawkers of guaranteed satisfactions, these escape artists, these institutional and commercial fanatics, whether politically correct or politically incorrect.Wendall Berry