Serge KHRIPOUN
DIRTY DEEDS DONE DIRT CHEAP
The new work by Moscow's most strange designer goes beyond "common" polygraphic design while being a logical sequel of the author's latest addiction. Logvin hasn't finished his "caviar" period yet, though life has already pan out. He managed to catch the feeling of relative stability, incipient satiety and certain confidence in future that many people here in Russia started sharing right before the crisis broke on August 17. And the way he did it was simple and easy to understand - just the words "Life pan out", written by black caviar over the red caviar background. All design stuff he's doing is like this. That's why he's praised by the critics, the public and the clients. I would even say that Andrei Logvin is the only author who produces national design of the world quality. Besides international level of the work (which one might learn somehow), there's a distinct national identity - and that's the thing so difficult to simulate. Folk patterns wouldn't help, and even the "tradition" of constructivist school didn't beef the subject up (except for the "Rodchenko" computer typeface).
Not in vain has Logvin made his famous "Life pan out" poster - until now everything a designer may dream of pans out for him: he takes prizes, publishes personal projects, is commissioned for fine jobs, gains success and reputation. He allows himself to try artistic projects and hopefully happens to avoid falling into the thin but shallow gap between design and contemporary art. In the country where "video art" is still a foreign word, and where news is usually being replaced by pathetic bullshit, Logvin has again done a very symbolic piece. Which has it all - politics, vodka and caviar, and even a "message". The work is plain, clear, convincing and again very simple. And the exactly titled - "the end". Just smashed TV screen with caviar.