The three icons employed throughout signify the actions, in order, of revealing meta, returning to the top level index, and of closing meta.

Using the ubiquitous catch-cry of the cool-obsessed in a sly, pop inter-textualist manner, what's cool is an überzine®: the particular brand of zine whose mirror-like focus is on zines themselves. Parodying and mocking the zine, what's cool also praises the best examples of the zine as a force for good, and not evil. Its real purpose, 'course, is to mess with people's referer logs.