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Phase 1: MP3.COM as Distribution Channel |
The first step is to produce a sound recording of the song to be distributed through the Internet.
MP3.COM is a major distibution channel for digital artists on the Internet. With more than 10,000,000 visitors per month, this site is a means to popularize music and earn money at the same time. Music can be downloaded for free, but MP3.COM revenues are shared with participating artists in proportion to the number of times their music is listened to. There is no cost to artists to participate. More than $7,000,000 has been paid out by the Payback for Playback program to artists since it began in November 1999. $1,000,000 is expected to be distributed for the month of December 2000. In order to promote songs it is necessary to promote the Internet address where the song is located. The MP3.COM site suggests tips for how to do this.
By distributing the song through MP3.COM, it is not only possible to encourage consciousness about condoms, but also to generate money for AIDS prevention.
Here are the steps in the process for the Condom a Day song:
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The final recording of the song must be produced.
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The song will be donated to an AIDS prevention organization.
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The AIDS prevention organization will reserve an artist space on MP3.COM.
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It will then advertize the availability of the song for free download from the Internet by mentioning it in its normal communication channels, and also point out that this is a way to generate money for AIDS prevention.
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More than one such MP3.COM section could eventually be established representing different organizations, for example, in different countries.
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The videoclip would be part of the second phase of the project.