Computer Shopper, March 1998 v18
n3 p106(2)
Phone and cable companies begin broadband
battle. (DSL versus cable modem technology) (includes
related article on how issue may be decided by
interoperability) (Technology Information) Will
Workman.
Abstract: Broadband technologies for high-speed data
access will gain ground in 1998, leading to a war between
cable companies promoting cable-modem systems and telephone
companies pushing DSL. DSL leverages copper telephone wire to
provide a constantly available voice and data line at speeds
exceeding T1, while the cable industry touts three times the
download speed of asymmetric DSL (ADSL) and promises a single bill for
voice, data and video. Microsoft is hedging its bets with
substantial investments in cable operator Comcast while
sitting on the ADSL Forum and
cooperating with GTE. Which technology will dominate is the
focus of a heated debate; cost is a barrier with early DSL,
but vendors say they will dramatically reduce prices as
production ramps up. Cable modems are also dropping in price.
Some argue that cable-modem speeds deteriorate when many
people are online, but customers to date see no performance
dropoff. Cable has the clear speed advantage, but only a small
percentage of homes have been upgraded for broadband access.
Full Text: COPYRIGHT 1998 Ziff Davis Publishing
Company
DSL, Cable to Compete for High-Speed Internet Access in '98
Forget about the browser wars; the really brutal high-tech
fight in 1998 will be between the telecommunications industry
and the cable business over which will control how consumers
connect to the Internet for 1Mbps or faster broadband
services. Although rollouts have been spotty at best, this is
the first year where substantial numbers of users will be able
to choose between digital subscriber line (DSL) and cable
Internet services.
Ameritech, Bell Atlantic, SBC Communications and other
regional Bell operating companies (RBOCs) say that DSL
technology will let them transform the age-old copper phone
wire into a high-speed voice and data line that's always
available and offers speeds greater than corporate LANs' T1
links.
Cable operators, on the other hand, say that with cable
modems linked to newly laid fiber-optic networks, they can
deliver download speeds that are more than triple that of the
most common form of DSL--asymmetric digital subscriber line
(ADSL) service--and will soon offer
homeowners a single bill for voice, data, and video
programming.
Meanwhile, Bill Gates is placing bets on both high-speed
horses. Microsoft Corp. has already plunked $1 billion into
the nation's fourth-largest cable operator, Comcast, and has
reportedly talked with No.1 and No. 3--TCI and US West,
respectively--about similar investments. Meanwhile, Microsoft
also sits on the ADSL Forum--a
telephone company-backed consortium working on technical
standards and other DSL issues--and is cooperating with GTE on
an ADSL trial.
Both cable operators and telcos launched trials and limited
commercial rollouts in various markets last year. By the end
of 1997, the top cable operators--including the @Home, Road
Runner, and MediaOne Express services backed by TCI, Time
Warner, and US West, respectively--had more than 100,000
paying customers for cable modem service.
That gives cable the early lead over DSL, though one
vendor, NetSpeed, says that a Canadian telco deployed DSL
service using its equipment last October. And virtually all of
the RBOCs say they'll easily catch and surpass cable modem
rollouts by next year, with widespread commerical availability
of DSL Internet downloads at speeds ranging from 1Mbps to
8Mbps.
Who will offer the better product first? That's the focus
of a heated debate that raises more questions than it answers,
most of them involving price, speed, and compatibility.
Taking price first, both ADSL
and cable modem trials have followed different standards in
different, limited market areas; as a result, modem prices
have run as high as $500 for cable modems and $1,000 for their
DSL counterparts--forcing telcos and cable operators to lease
the modems to consumers.
DSL vendors, including such analog modem veterans as 3Com
Corp. and Hayes Microcomputer Products, say they'll
dramatically reduce those prices as they ramp up production of
a new generation of modems. NetSpeed, for example, says it
will begin offering its plug-and-play SpeedRunner PCI modem
for $199 through its Web site, beginning in March.
On the cable side, companies such as Motorola, Samsung
Electronics America, and Thomson (as well as Hayes) promise a
new wave of lower-priced modems, and they say that last fall's
industry-wide acceptance of the new Data Over Cable Service
Interface Specification (DOCSIS) will lead to off-the-shelf
sales of even more affordable, interoperable modems by 1999.
On paper, cable modems have their DSL counterparts beat in
the speed department. Asymmetric cable modems boast download
speeds of 30Mbps and more; ADSL
modems generally max out at 6Mbps to 8Mbps--which is still 250
times faster than today's 33.6Kbps analog modems. (Both
technologies' upload speeds are considerably slower, but still
quicker than today's modems--640Kbps to 1Mbps.)
But analysts predict that speed degradation and guaranteed
levels of service will become major issues. An ADSL line is always "on" and can be
provided on a one-to-one basis with a level-of-service
guarantee. But only homes within a mile or two of a phone
company's central office--a figure varyingly put at 60 to 80
percent of U.S. households--will enjoy maximum performance.
As for cable, its potential Achilles' heel is the "shared
pipe" problem--the possibility that you'll enjoy 30Mbps
downloads as long as you're the first to have a cable modem in
your neighborhood, but that other cable-modem subscribers will
be able to hog bandwidth.
"Once you're sharing [cable Internet access] with other
people, it starts to degrade," says Dataquest senior analyst
Lisa Pelgrim, who adds that early shared-cable trials yielded
reports of security glitches such as users being able to read
files on their neighbors' hard drives.
But cable modem backers say real-world rollouts to date are
showing no performance dropoff as additional users sign on.
Jeff Walker, senior marketing manager for Motorola's cable
data products group, says degradation is a nonissue because
cable operators, sitting on top of 750MHz of bandwidth, can
easily add another 6MHz (the equivalent of 40Mbps) channel to
the cable modem path.
Although cable has the clear speed advantage, it will take
time before cable networks can be rolled out because only a
small percentage of American homes have been upgraded to
receive cable modems. For example, of the 27 million homes
covered by the newly merged high-speed services of Time Warner
and US West, only 3.6 million were broadband-ready at the end
of 1997, and slightly more than 45,000 customers had signed
on.
Current cable modems also require a separate line and a
home visit (costing as much as $100) for installation, all
ratcheting up cost. Phone companies, by comparison, say that
DSL service doesn't require a second line for voice calls. And
though earlier implementations required the installation of an
onsite "splitter" for simultaneous voice and data service, new
modems, such as NetSpeed's or the 1Mbps modems backed by
Rockwell and Nortel, don't. "[The consumer end] is the same
copper line that's been in the home for 100 years, since
Alexander Graham Bell," says NetSpeed marketing director
Charlene Rogers.
But the telcos' aging infrastructure will require more than
just slapping on DSL equipment and flicking a switch at the
central office, say critics from the cable arena. "Some
reports say that 90 percent of their plants are unsuitable for
DSL above 1Mbps," says Motorola's Walker. "That's a major
investment they have to make, so they are a long way from
making this [technology] ubiquitous."
Interoperablity and service will also be significant issues
as the ADSL/cable debate rolls on.
The adoption of the DOCSIS standard has cable backers
predicting a flood of under-$200, user-installable cable
modems by next year; the DSL industry, meanwhile, is torn
between a currently predominant standard called Carrierless
Amplitude/Phase Modulation (CAP) and a more robust,
video-friendly alternative called Discrete Multitone (DMT),
which may prevail in the future. For 1998, at least, it's best
to ask your local telco which brand or standard of DSL modem
it's supporting.
On the service side, cable critics such as Pelgrim say that
programming operators have little experience managing
networks: "They're of the broadcasting mentality that you put
a bunch of channels out there for people to pull down."
Cable operators retort that at least they don't carry the
stigma of the phone companies' last high-speed offering to the
masses, ISDN service, which frequently proved buggy and
expensive.
So what's a customer to do about the choice between ADSL and cable modems? Don't worry, says
Pelgrim--you'll probably be among the majority of online users
who won't have access to either technology for a few years.
"It really doesn't do any good to compare the two," she
says. "You'll be lucky if you get one; you'll be very lucky if
you have a choice. The technology that most consumers will be
using to connect to the Internet for the next five years is
analog."
End-User Modems Shipped to North America
(Shipments in Thousands) 1996 1997 1998
Analog Modems 25,056 34,554 43,078
ISDN Adapters 314 597 908
Cable Modems 25 80 210
xDSL Modems 18 105 490
Total Modems 25,432 35,441 45,176
Related article: Demand to Drive High-Speed Access Market
Did you know you were living in a narrowband world? Well,
that's what old Web sites will be known as five years from
now, after they've been replaced by the more dynamic,
broadband content made possible by high-speed cable modem,
DSL, or satellite connections.
"Five years ago, you were pleased as punch to have static
Web pages in HTML," says Brad Sutton, manager of Microsoft
Corp.'s NetShow video products group. Today, with Web sites
sporting Macromedia Shockwave animations and MIDI music files,
plus streaming audio and video, "that's going to push the
envelope for people's requirements for faster connections to
the Internet," Sutton says.
Video-enabled applications are already making their way
into hotels, restaurants, universities, kiosks, and retail outlets
that are hooked to dedicated servers and looking for a boost
from broadband Internet access once it hits critical mass in
1998 and beyond. Dataquest estimates that DSL and cable modem
providers will have 1.4 million subscribers apiece by 2001,
though representatives of both industries say consumer demand
will drive those numbers much higher.
This means that Web content is preparing once again to
leapfrog current technology. "People really can't comprehend
something that's 200 times faster than a 33.6Kbps [modem],"
says Charlene Rogers, marketing director for DSL vendor
NetSpeed. "You really have to see it to grasp it."
The broadband revolution has wider implications, too.
"We're not just talking about Web-based content," says Howard
Pfeffer, vice president of software technologies for Time
Warner's Road Runner cable-access service. Push delivery,
interactive video content, video streaming, videoconferencing,
online games, distance learning, and other applications, he
says, are "clearly where you're going to need broadband
architecture."
"[High-speed access] has huge implications when it comes to
push content," Pfeffer says. "Basically, the data lives out on
the wire, so the whole idea of having to connect to get it,
which is the current paradigm in the narrowband world, is
odious."
Groupware could be another big broadband winner, expanding
from corporate networks into residences and home LANs. "Once
you have a constant connection into the home, people can be
online at home and communicate with work," Pfeffer says.
All this broadband content begs this question: Which will
be better, DSL modems, with download speeds of 6Mps to 8Mbps,
or cable modems, with their peak speeds of 30Mbps?
Either technology is adequate for video streaming,
according to Pfeffer, but a bigger pipe is always better: "My
first principle is that content will expand to fill the
available bandwidth, so the advantage lies with [cable]. If
you give people two video streams, they're going to ask for
eight."
Although it's too early to tell who has the content edge in
the DSL-vs.-cable modem debate, Microsoft's Sutton says that
the clear winners will be consumers and content providers: "I
don't care what the technology is, as long as it's cheap and
easy for the customer to get hold of." |