Applied

The Role of Strategic Planning in Community Decision Making on Environmental Issues

Prepared by:
Mitch Renkow, Leon E. Danielson, and L. Steven Smutko,
Agricultural and Resource Economics,
Applied Resource Economics and Policy Group.

Communities throughout North Carolina currently face a number of critical issues related to the use and protection of natural resources. These range from siting and construction of new solid waste management facilities to the enactment of land use ordinances aimed at groundwater protection. In many instances, decisions have to be made because of state or federal regulations requiring local governments to take actions to protect the quality of the natural resource base; in other cases, expanding environmental consciousness is causing citizens and local government officials to take steps to improve or protect the quality of water, air, and land resources.

The process whereby environmentally related decisions are made can be a contentious and divisive one. Often, actions that protect scarce natural resources have effects that are perceived by some segments of the community to have negative economic repercussions. A case in point is new watershed management rules promoted as a part of the Water Supply Watershed Protection Act (HB156). These rules limit the extent and type of development allowable on certain critical areas adjacent to water supply sources, and hence are expected to affect some landowners and developers in negative ways.

Strategic planning is a mechanism through which the residents of a community can be brought together in an attempt to reconcile a variety of viewpoints regarding environmental decision-making. It is distinguished from other methods of public decision making in two key ways.

First, instead of concentrating the responsibility for formulating and implementing policies in the hands of a few persons, strategic planning stresses the need to bring citizens from as wide a cross-section of the community as possible into the policy-making process.

Second, it is an on-going process that stresses the importance of continually monitoring the progress toward agreed-upon goals and objectives.

In this factsheet we will describe the strategic planning process and its potential role in community decision-making on environmental issues.


Figure 1:

The Strategic Planning Process


What is Strategic Planning?

Strategic planning is an orderly planning process that allows people in counties and towns to identify and address pressing issues in their communities. This planning method answers three related questions:

How is Strategic Planning Conducted?

The first step in the strategic planning process is to form a planning committee which will then rally participation from the entire community (see Figures 1 and 2). It is important for local government to take an active role in sponsoring the planning process, as such support is critical for ensuring that plans translate into actions. In addition, the planning committee should to the greatest possible degree reflect the diversity of viewpoints and interests within the community. Thus, the committee should contain representatives of local government, local development groups, the chamber of commerce, banks, utilities, agriculture, civic organizations, environmental organizations, and the like. Ideally, it should reflect the community's population composition (age, gender, and race) as well.


Figure 2. Steps in the Strategic Planning Process.


The next step of the strategic planning process is to assemble the relevant information necessary for participants to make sound decisions. This phase, commonly referred to as an environmental scan, provides the necessary intelligence on the community's internal resources for attacking problems as well as the external economic and policy environment within which the community exists.

The next phase of the strategic planning process is to select a limited set of issues on which to concentrate. This can be accomplished by establishing task forces to hold organized, structured discussions around central themes e.g., technical environmental considerations, public finance issues, and economic impacts.

Once a set of issues have been identified, study teams examine each issue. Composed of a range of citizens from the community, each team conducts its own analysis before recommending desired outcomes or actions (goals) and measures of those outcomes (objectives) to the planning committee. Once goals and objectives have been formed, strategies in the form of action plans must be developed for carrying them out. An action plan lists the specific steps to be taken, assigns responsibility to specific individuals or groups for carrying out those steps, and assures that tasks are completed according to a detailed timetable that can be evaluated along the way. A well-designed action plan aids the implementation process by ensuring complete understanding of the various tasks and the time required to perform them. Consequently, implementation should follow the action plan closely.

To be successful, strategic planning requires continuous monitoring. Regular progress updates provide an early warning system that will alert the planning committee when actions are not proceeding according to plan. Monitoring should also track expenditures and allocation of resources. Finally, continual monitoring will supply local government sponsors of the strategic planning process with the information necessary to assess the progress toward meeting the goals and objectives adopted by the community.

Strategic Planning in Practice: The Gaston County Experience

Faced with increasing citizen concerns about environmental quality in Gaston County, the Board of County Commissioners appointed a broad-based citizen advisory group, the Quality of Natural Resources Commission (QNRC), to serve as the planning committee for a countywide environmental strategic planning effort. Established in 1988, the QNRC consists of more than 50 members representing the county's municipalities, businesses, industries, environmental organizations, county boards and agencies, and citizens at large. Its mission is to examine the state of natural resources in Gaston County, review environmental concerns, and make recommendations to the Board of Commissioners on how to improve the environment.

With the assistance of the NC Cooperative Extension Service, the QNRC evaluated surface water, groundwater and air quality in the county. The assessment provided county leaders with a current picture of air and water quality in the county. The QNRC also commissioned a county-wide community survey to learn about the concerns of county residents toward environmental quality and their willingness to clean up the environment.

Based on the information they gained from the environmental assessment and community survey, the QNRC then began the process of exploring policy alternatives for improving air and water quality. Dividing into three resource committees: air, surface water, and groundwater, the members worked through the structured process described earlier in this bulletin to develop policy recommendations. The policy process consisted of seven steps (Figure 3). These were:

  1. Identify and clarify issues review information from the
    environmental assessment and community survey, related studies and
    documents, and presentations by experts in the field.
  2. Reach a group consensus on the issues group members agreed on an
    issue, or a set of issues to begin to work on.
  3. Set goals members identified the goals they wished to strive for
    through policy action. Goals should be refined to the point they are
    specific, attainable, and measurable.
  4. Formulate program guidelines this step was meant to provide
    bounds within which future policies were to be centered. Guidelines are
    based on concepts of efficiency, equity, and feasibility.
  5. Select targets the realm of policy alternatives was further
    narrowed to enhance policy effectiveness and feasibility. Policies were
    targeted at either pollutants, activity sources, or location.
  6. Identify implementation measures and their consequences the
    mechanisms available for achieving policy goals were discussed and
    evaluated.
  7. Formulate recommendations


Figure 3. Using the public policy process to develop and implement action plans.


The QNRC has used this process for several policy issues including watershed protection, industrial wastewater discharge, and air pollution. The process is ongoing. The QNRC continues to monitor its air and water quality and is currently updating the county environmental assessment.

Conclusion

Communities commonly confront difficult public policy decisions regarding issues of environmental quality and the use of natural resources. Resolving these kinds of issues is a difficult task requiring considerable effort and creativity on the part of local citizens. Strategic planning provides an organizational structure for focusing that effort and creativity in productive ways. As the Gaston County example indicates, strategic planning can be a fruitful way for communities to organize public debate over environmental issues and to develop innovative methods of coming to closure over them.


AREP94-4-April 1994


bridgesj@unity.ncsu.edu

04/16/96

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