LArry's Resume

LArry's RESUME
Email: larrylee@iee.org

CAREER OBJECTIVE

To gain sustainable competitive advantage in a global, complex and ever-changing world; ultimately creating values not just for businesses but "prosumers" (consumers engaged in proactive consumption)

EDUCATION

2000 - 2001	MBA (General), University of Nottingham, UK - Top 10% of class - Mark of distinction for dissertation entitled "Mobile phone service quality and its impact on customer satisfaction & loyalty"
1991 -1994	BEng (Hons) Electroacoustics, University of Salford, UK - 1st class honours
1990 - 1991	GCE Cambridge A-Levels, Prime College, KL, Malaysia

PROFESSIONAL EXPERIENCE

2002 - 2003	Binariang Satellite Systems Sdn Bhd, Malaysia
Position:	Regional Account Manager - SE Asia Marketing
Responsibilities:	- Responsible for revenue portfolio and account management in the SE Asia region. - Developing, planning, implementing and monitoring marketing strategy. - Developing and managing relationships with clients at top management and operational level to ensure customer satisfaction and loyalty. - Becoming integral in the clients' planning and business definition. - Identifying clients' business and values, analyse and translate their needs into functional specifications. - Managing pre-sales proposals and demonstrations, sales delivery & implementations, contractual agreements and after-sales support.

1998 - 2000	Electronics & Engineering Pte Ltd, Singapore
Position:	General Manager (Malaysia)
Responsibilities:	- Pioneered and managed the Malaysian business unit. - Developed business opportunities in the governmental, non-profit institutional and business markets. - Supply chain management. - Project management of prestigious sound projects both locally and regionally. - Distribution channel management.

1995 - 1998	ASTRO/MEASAT Broadcast Network Systems Sdn Bhd, Malaysia
Position:	Communications Engineer
Responsibilities:	- Project management and coordination with consultants, architects, and contractors to design and develop the broadcast centre. - Formulated and evaluated tender submissions from broadcast system suppliers. - Conducted market surveys on high-rise buildings to implement distribution network for ASTRO's digital receiver. - Creative audio post-production for short and long-form programmes that included promos, teasers, music shows, talkshows, gameshows and even cooking shows!
Accomplishments:	- Key member of the pioneering team that built Malaysia's first digital satellite tv/radio broadcast centre from scratch within a record-breaking one-year period. - First Malaysian to test, commission and "fly" the industry-acclaimed AMS NEVE digital audio workstations.

1994 - 1995	Perunding HTA Sdn Bhd, Malaysia
Position:	Project Engineer
Responsibilities:	- Provided consulting services related to architectural acoustics; building services acoustics; environmental noise and vibration. - Project supervision and coordination with architects, civil and M&E consultants and contractors. · Undertook technical surveys, prepared technical reports and tender documents.

PART-TIME & INTERNSHIP

2001	Softbank Emerging Markets Sdn Bhd, Malaysia
Position:	MBA Internship
Responsibilities:	- Performed market and financial analysis of investments in the information, communication and technology (ICT) sector. - Assisted the development of a valuation model for evaluating startups & emerging markets.

1999 - 2001	International College of Music, Malaysia
Position:	Part-time Faculty Member
Responsibilities:	My passion to help young musicians realise their artistic potential with technology led to the lecturing of Acoustics and Audio Technology modules for undergraduate degree programmes (awarded by Berklee College of Music, USA and University of Westminster, UK).

PROFESSIONAL MEMBERSHIP

Malaysian Institute of Management
Institution of Electrical Engineers, UK
Institute of Acoustics, UK
Audio Engineering Society, USA
Board of Engineers, Malaysia

PERSONALITY & COMPETENCE

A big part of my formal education was designed to develop my left brain. But, this was balanced with mind-mapping during studies and creative activities like playing synthesizers and composing music for leisure.

I scored 131 (out of 150) from Self Discovery Workshop's IQ test.

My personality test at Jobstreet.com provided the following results: dynamic, goal-oriented, organised, optimistic, creative, resourceful, a team player and often see the whole picture and seek practical solutions.

Technology offers the ability to model and predict outcome within reasonable error. My BEng final-year project involved acoustic modelling using a software called ODEON. I extended the technique to allow clients to "hear" how concert halls would sound, even before building them. I hope to extend computer models to other area of interests namely customer relationship management, knowledge management, game theory and business strategy.

EXTRACURRICULAR ACTIVITIES

Actively involved in church and community work, I serve and worship at SIB (Sidang Injil Borneo) KL, a contemporary and progressive church. I was also part of Youth Alive Malaysia's creative and technology workgroup.

Founding committee member of UK's Instituition of Electrical Engineer (IEE) Young Members Section (YMS) in Malaysia on 16 October 2003.

Founding committee member of USA's Audio Engineering Society (AES) Section in Malaysia on 9 February 2001.

Treasurer of the Chinese Students' Society at the University of Salford, UK in 1993.

Represented school in volleyball and swimming competitions at state-level.

Last updated on 5 November, 2003

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