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| Activision, Inc. is an international publisher of interactive
entertainment software products. Its products cover the action, adventure,
action-sports, racing, role-playing, simulation and strategy game
categories. The Company has two business segments: publishing and
distribution. Publishing relates to the development (both internally and
externally), marketing and sale of CD-based and cartridge-based
interactive entertainment software products owned or controlled by the
Company, either directly, by license or through its affiliate label
program with third-party publishers. Distribution primarily refers to
logistical and sales services provided by its European distribution
subsidiaries to third-party publishers of interactive entertainment
software and manufacturers of interactive entertainment hardware. |
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