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| ClickAction Inc. is a provider of e-mail marketing automation products
and promotional marketing services. ClickAction Email Marketing Automation
(EMA) helps marketers design, test, analyze and refine personalized e-mail
campaigns that maximize customer value. The ClickAction EMA platform
provides customer profile management, powerful rule-based segmentation,
behavior tracking, campaign analysis, automated content assembly and
highly scalable outbound messaging with bounce-back management, all
integrated in a Web-based solution. Automated data exchange and
synchronization with corporate data repositories enables ClickAction
clients to centralize and leverage all e-mail-related customer data. In
addition to ClickAction EMA, the Company offers a variety of services for
acquiring new opt-in customers. |
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