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| E.piphany, Inc. develops, markets and sells the E.piphany System, an
integrated suite of customer relationship management (CRM) software
solutions. These CRM solutions provide capabilities for the collection and
analysis of customer data, the creation of inbound and outbound marketing
campaigns and the execution of sales and service customer interactions.
Companies can implement the E.piphany System to gain insight into their
customers' characteristics and preferences, and then take action on that
insight to better and more profitably serve those customers. To gain
insight into their customers, companies use E.piphany's analytic CRM
solutions, which collect customer data from existing software systems or
other E.piphany solutions, as well as third-party data providers. To take
action on this insight, companies use E.piphany's operational CRM
solutions to more effectively interact with their customers across a
variety of communication and distribution channels. |
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