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| Electronic Arts Inc. is a global software company that operates in two
principal business segments. The EA Core business segment comprises the
creation, marketing and distribution of entertainment software, while the
EA.com business segment is composed of the creation, marketing and
distribution of entertainment software that can be played or sold online,
ongoing management of subscriptions of online games and Website
advertising. On February 28, 2001, EA.com acquired Pogo Corporation
(Pogo). Pogo operates an ad-supported games service that reaches a broad
consumer market. Pogo's Internet-based family games focus on easy-to-play
card, board and puzzle games. |
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