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| Exchange Applications, Inc., doing business as Xchange, Inc., provides
Customer Relationship Management (CRM) solutions that help companies earn
a greater share of their customers' business through relevant,
personalized customer communications. The Company provides an
open-platform CRM software and services solution that is designed to help
clients customize offers based on profile information, synchronize offers
across multiple customer channels in real-time and track the responses.
This solution is designed to provide companies with opportunities to
improve their acquisition and retention of customers and to increase
customer relationship profitability. The Company's CRM solutions are
licensed for use at approximately 300 client sites in 33 countries, as
well as six United States marketing service bureaus. |
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