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| 1960 The basic Corvair sedan is a masterpiece of efficient and attractive packaging. It is also the first American production car with all-round independent suspension. 1961 Full-size Chevrolet is completely restyled with clean, crisp lines and Impala SS (for Super Sport) debuts. 1962 Compact Chevy II Nova introduced. 1963 Chevrolet introduces the Corvette Sting Ray, which features radical changes from previous models. The new ’Vette sports a modern chassis with independent suspension all around, as well as power-operated hidden headlamps that rotate from beneath a long, sleek hood. 1964 Mid-size Malibu series offers sedan, hardtop, wagon and convertible models. 1965 All-new, full-size Chevrolet features dramatic, flowing styling. Luxurious Caprice model introduced. Chevrolet is first to build more than 3 million cars and trucks in a single year. 1966 Chevrolet unveils the Camaro as a 1967 model. It proves an instant hit -- so much so that, in a 2.2 million-car year, 10 percent of 1967 Chevrolet sales are Camaros. 1967 First Camaro SS version paces Indy 500®. By now, the pony car phenomenon has captured the country’s imagination and Camaro is right there to grab it. A popular magazine says, ''the youthquake in Detroit has brought a new generation of cars.'' Standard safety features in every ’67 Chevrolet car include a new energy-absorbing steering column, seat belts, padded instrument panel, and dual brake master cylinder. 1968 "T-Top" roof panels are offered on the dramatically restyled Corvette Coupe. 1969 Four-wheel-drive Blazer sport utility vehicle introduced. This truck is the first of its kind -- bigger, roomier and more powerful than its competition. 1970 Monte Carlo introduced and popularizes "personal luxury coupe" concept. New Chevelle SS454 is one of the most powerful muscle cars of all time. 1971 The Vega, the first subcompact car from Chevrolet, introduced. Chevrolet sets a new industry yearly sales record, selling over three million vehicles. 1972 Chevrolet introduces its first small pickups, dubbed, "light utility vehicles." Also this year, the 10-millionth Impala is sold. It is the most popular full-size car in automotive history. 1973 All-new Monte Carlo is an instant success, wins Motor Trend’s "Car of the Year" award. 1975 "Baseball, hot dogs, apple pie and Chevrolet." This advertising campaign reflects Chevrolet’s unique position as an American favorite. 1976 Chevette - Chevy’s first answer to the imports - introduced. 1977 Full-size Chevrolet Caprice is "downsized", wins Motor Trend’s "Car of the Year" award. It quickly becomes America’s favorite car. 1978 Corvette paces Indy 500®. A special Silver Anniversary Corvette model is offered. All-new ''downsized'' Malibu is offered in a choice of sedan, coupe and wagon models. 1979 The 100-millionth Chevrolet is built (’79 Monza). |
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| The Rock & Roll Era |
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