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Its cattle fair time again and Pushkar, a dreamy little village in Rajasthan, India is bursting with vibrant colors and energy. People from all over the world have started thronging to see one of India's finest rural cultural events.

The event is normally a five-day annual affair. The rural folk from all over Rajasthan come to Pushkar for Business and Pleasure. Should you be looking to buy a bullock, horse or camel - this is the place to come to. And the bargaining is itself worth traveling miles to see. The villagers and the tribal population sell their home-made wares during the day through the hundreds of roadside stalls. The traditional goods are not only bought by fellow villagers, but by the wide eyed tourists who are enchanted by the ingenuity and simple beauty of the traditional goods.

In the evenings, its party time and the air resonates with music from exotic rural instruments, melodious music, folk drama and dance. The villagers arrive in the millions in their most colorful garb and the visual impact of the festivities is phenomenal. To add to the caveat, camel, horse & donkey races - great crowd pullers in their own right enthrall the onlookers.

Pushkar has other claims to fame too. It houses perhaps the only Brahma temple in the world today. There's also a lake attributed to have miraculously materialized when a lotus flower dropped from Lord Brahma's hands into the valley. In the evenings, the worshippers light lamps on little green leaves and let them drift on the lake. The sight of the lamps on little patches of green in the darkness of the night is awesome and make a believer of just everyone.

The event's popularity has resulted in creation of comfortable accommodation and restaurant facilities in Pushkar. India's corporate world (perhaps realizing the immense potential offered by this gathering of a few million villagers) have started promoting the event extensively adding yet another dimension

So its time for you, if you haven't been there, to pack your bags and enjoy rural India at her very best.