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Sylvia
M. Feinman
smfeinman@aol.com
Professional Profile
Professional writer with a
successful track record in the health care, computer, energy and
aerospace industries; with skills in project management, editing,
interviewing, market research and team building. Equally
comfortable in highly technical and consumer service environments
and possessing superior communication skills.
Experience
Freelance Writer (March, 1999
to present)
- Conducted interviews and
wrote articles for consumer publications about health
issues facing individuals with diabetes. Articles
ranged from medical advances in the field to summary
and discussion of scholarly articles published in
medical journals.
- My challenge as a
freelance writer is to develop a comprehensive
understanding of each industry and then create
interesting, factually correct copy that is useful to
consumers and lay people with varying degrees of
education and familiarity with the subject matter.
U.S. CARE, Santa Monica, California
Director of
Communications (April, 1998 to February, 1999)
- Created communication
campaigns for marketing of Long-Term Care programs to
specific consumer groups.
- Wrote material for
targeted direct mail and print media campaigns.
- Interfaced with all
vendors and agencies to facilitate advertising and
product placement in major markets.
- Acted as point person for
benefits and human resources offices for employer
groups, setting up and managing on-site seminars and
program roll-outs.
- Managed telemarketing and
customer service functions, had complete
responsibility for all personnel issues, team
motivation and reporting.
- Created market research
and maintained corporate database for assessing
success of communications campaigns.
EDISON SOURCE, an Edison
International Company, City of Industry, California
Proposal Manager (November,
1997 to April, 1998)
- Researched and documented
procedures for implementing large account migration
to direct access environment.
- Managed and coordinated
responses to Requests for Proposals, including all
necessary interface with clients and senior
management.
- Prepared reports and
documentation of procedures and proposal activity for
affiliate contacts.
- Standardized responses,
facilitated staffing and personnel management and
simplified the proposal process by providing generic
proposal and marketing documents.
Proposal (RFP) Supervisor
(January, 1997 to November, 1997)
- Created and generated
multi-million dollar comprehensive energy proposals
and presentations for the business opportunities
created by the deregulation of the electricity and
natural gas market.
- Generated 80 proposals
and 60 graphics-intensive presentations in 1997.
FHP HEALTH CARE, Cerritos,
California
RFP Unit Supervisor
(November, 1996 to January, 1997)
- Managed a staff of five
individuals who responded to Requests for Proposals,
Requests for Information, Surveys and GeoAccess
Reports.
- Developed all policies
and procedures for the unit and chaired weekly unit
meetings.
- Developed, enhanced and
validated standard proposal responses.
- Wrote "RFP
Operations Manual" for direct reports and
internal clients.
- Member of the broker
relations marketing team. Created innovative survey
instruments to promote new products to brokers not
familiar with the health care industry.
Senior Technical Writer
(June, 1996 to November, 1996)
- Lead writer for proposal
unit, edited and organized coworkers' written
proposals and internal correspondence.
- Wrote customized
responses to client proposals. Completed over 70
proposals in five month period.
- Rewrote and edited
centralized database to ensure consistency and
accuracy of all corporate marketing and information
and ease of use.
HEALTH NET, Woodland Hills,
California
Senior Technical Writer
(April, 1995 to June, 1996)
- Managed proposal writing
and production in the Woodland Hills Corporate
Office.
- Chosen for the position
of National Specialist for multi-state proposals,
renewals and surveys.
- Created successful
relationships among sales representatives and key
contacts in every area of the corporation, including
members of two distinct companies working together as
a result of a corporate merger.
- Lead writer for template
creation project to standardize proposal responses.
DIGITAL EQUIPMENT CORPORATION,
New York, New York
Project Manager (August,
1990 to June, 1994)
- Created newsletters,
press releases and flyers for consumers, making
technical issues and complex new product developments
understandable and compelling.
- Proposal management,
writing, editing and publishing in the Manhattan,
Long Island, Westchester, Albany and New Jersey
offices.
- Achieved increasingly
aggressive multi-million dollar sales goals for five
years.
- Incorporated
sophisticated graphics into sales proposals and
presentations.
- Developed and maintained
technical library.
Sales Assistant (September,
1989 to August, 1990)
GRUMMAN DATA SYSTEMS, Woodbury,
New York, Personnel Administrator
CONTRACTORS' PLANNING GROUP, INC., Garden City, New York,
Personal Lines Underwriter
Education
J.D., Hofstra University School of Law, Lester Fortunoff
Scholarship Recipient
B.A., English Literature, Mathematics Minor, Molloy College,
Summa Cum Laude
Extra-curricular
Activities
Campaign Writer and Strategist
Member, New York State Bar Association
Horse-racing Handicapper
Private tutor, all levels of mathematics
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