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Ash Latest



Melody Maker September 4 1999



Calvin Klein

ASH's Tim Wheeler and Charlotte Hatherley are set to break into the fashion world as the new faces of Calvin Klein - and all because of a Melody Maker front cover. The two members of the band have signed a lucrative contract with the top US designer and flew off to America last week to shoot the multi-million pound advertising campaign. The band's spokesman revealed that Tim and Charlotte were spotted by Klein, who had been looking for a young couple with attitude to market his new collection.
"I think it was very much a case of being in the right place at the right time," their spokesman said. "Tim and Charlotte were pictured on the front cover of Melody Maker and from what I know, that's where the idea came from. It seems Calvin Klein was very keen to get a young couple, and quite a few other rock stars, including Melissa from Hole and Shirley Manson from Garbage , have been used in the past.

When asked about how much the deal was worth, the spokesman said: "It's not really about the money, anyway. They are both really excited about fronting a campaign for a designer such as Calvin Klein. They've never done anything like this before."
Watch out for them on billboards, in the and on television commercials next year.

In the meantime, Ash are playing a show at Dublin's Olympia Theatre on September 9, before embarking on a six-week tour of America, where they'll promote the US release of 'Nu-Clear Sounds' .

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