Archive 2002.01: January 2002 - March 2002 | back to 2002 Archived News


(March 30, 2002)  N*E*R*D VIDEO
It was reported earlier that Hype Williams had shot the video for N*E*R*D's (a.k.a. The Neptunes) Rock Star Poser earlier this year.  The black & white video was to have the group performing in 60's clothing, emulating The Beatles performance on the Ed Sullivan Show.  For one reason or another, that version was not released.  A second version of the video (with N*E*R*D performing in a high school gym) was released this past week and was directed by Diane Martel.

(March 27, 2002)  HYPE WILLIAMS DVD POSTPONED AGAIN
MTV.com reports that the Hype Williams DVD has been postponed again, to May 28.
(thanks to Kevin L. for the info)

(March 20, 2002)  HYPE TO DIRECT VIDEO FOR JA RULE & METALLICA?
MTV.com reported two weeks ago that Ruff Ryders producer Swizz Beats has done a track which features rapper Ja Rule and rockers Metallica.  He mentions that he has been in talks with Hype Williams to direct the video for the track, entitled We Did It, which would be a split-screen video.
(thanks to Kevin L. for the info) 
click here to read the article

(March 17, 2002)  NEW REEBOK COMMERCIAL
It was mentioned last month that Hype Williams had shot a new Reebok commercial featuring NBA player Steve Francis.  The commercial is part of Reebok's current Sounds & Rhythm of Sport campaign which pairs NBA athletes and hip-hop artists.  Hype shot the first commercial which paired Allen Iverson with Jadakiss; this commercial pairs Steve Francis with Scarface to promote the new street-inspired Rbk collection of shoes.  The commercial began airing last weekend on stations such as  WB, Fox, ESPN, MTV, MTV2, BET.
click here to read press release at reebok.com
click here to view commercial in Quicktime format at rbk.com

(March 10, 2002)  MORE TITLES ON HYPE WILLIAMS VIDEO COLLECTION
The Hype Williams "The Videos" compilation is also set to include Flava In Ya Ear (remix) by Craig Mack and Doin' It by LL Cool J, and possibly What's It Gonna Be by Busta Rhymes feat. Janet.  The collection is still in its planning stages so no definite track listing has been confirmed.
(thanks to JB for the info)

(March 7, 2002)  HYPE WILLIAMS VIDEO COLLECTION DELAYED
It was previously announced that Hype Williams will be releasing a collection of 10 his best videos on DVD and VHS.  According to MTV.com earlier this week, the release of the video collection has been delayed from April 30 to May 14.  The collection is now simple called "The Videos", and will include Can It All Be So Simple by Wu Tang Clan and Big Pimpin' by Jay Z.  Videos by Craig Mack, LL Cool J, Ja Rule, and Nas will also be included in the compilation.

(March 4, 2002)  NELLY FURTADO VIDEO TO PREMIERE TODAY ON TRL
Just a reminder that Nelly Furtado will be appearing on MTV's Total Request Live this afternoon to premiere her brand new video ...On The Radio (Remember The Days).  The video has already premiered in Canada, Europe, Asia, and Australia.

(March 2, 2002)  JESSICA SIMPSON VIDEO COLLECTION
Sony recently released a video & DVD compilation for Jessica Simpson entitled Dream Chaser.  The video collection includes video clips for all her videos (including the Hype Williams-directed A Little Bit), as well as behind-the-scenes footage from selected videos (including A Little Bit).

(March 1, 2002)  ARTICLE IN KING MAGAZINE | HYPE'S PRODUCTION COMPANY NAMED IN LAWSUIT
There is a 4-page article on Hype Williams in the current (Spring 2002) issue of King magazine (with Gabrielle Union on the cover).  The article discusses Hype Williams and his efforts to break into Hollywood, as well as information on some videos that he has directed.  Hype shot 2 pictures of himself for the article.  The article appears on pages 84-87
(thanks to JB for the info)

Two lawsuits have been filed against Virgin Records and other companies relating to the August 2001 crash that killed singer Aaliyah and 7 of her crew.  Families of the two hairstylists killed in the crash, Eric Foreman and Anthony Dodd, have filed wrongful death lawsuits against Aaliyah's record company.  In addition to Virgin Records America, the defendants listed were music video director Harold "Hype" Williams, Instinct Productions Inc., Big Dog House Films, Blackground Records LLC, Skystream, Inc. and Blackhawk International Airways.  Hype Williams had just completed shooting Aaliyah's video Rock The Boat in Bahamas when the plane crash occurred.

(February 15, 2002)  HYPE WILLIAMS VIDEO COLLECTION | NEW REEBOK COMMERCIAL
According to MTV.com, Hype Williams is releasing a video compilation of his best videos. The Hype Williams Video Collection will be released on VHS and DVD on April 30. The video compilation features 10 classic videos directed by Hype Williams, including ones for Wu-Tang Clan, Craig Mack, LL Cool J, Ja Rule, Jay-Z and Nas. The DVD version contains bonus features such as running commentary by Hype Williams, behind-the-scenes features from the video shoot, and interviews. Such a video compilation dedicated to videos by a particular music video director a quite unheard of, because the rights for each video are owned by their individual record companies.
click to read article at mtv.com
(thanks to Keenon, Kevin L., Corey R., & Kevin H. for the info)

Hype was in Los Angeles this past week shooting a new Reebok commercial featuring NBA Houston Rockets player Steve Francis.
(thanks to JB for the info)

(February 4, 2002)  NELLY FURTADO VIDEO PREMIERE DATE ON MTV US
The Hype Williams-directed Nelly Furtado video ...On The Radio (Remember The Days) has already premiered in Asia, Australia, Europe, and Canada in late-December 2001, but it has yet to make its U.S. premiere on MTV.  The video is scheduled to premiere on MTV's Total Request Live on March 4.

(January 31, 2002)  MORE ON NEW N*E*R*D VIDEO
In an interview with Launch.com posted yesterday, N*E*R*D (a.k.a. The Neptunes) describe their new Hype Williams-directed video Rock Star-Poser: "... captures the group dressed in '60's Beatles-like garb, emulating the group's performance on the Ed Sullivan Show."  The video is expected to premiere in the next 2 weeks.

(January 28, 2002)  HYPE DIRECTS NEW N*E*R*D VIDEO | NEW REEBOK COMMERCIAL FEAT. ALLEN IVERSON
According to Billboard.com, Hype Williams has directed a new video for N*E*R*D (made up of members of production team The Neptunes).  The video for Rock Star-Poser was shot this past Thursday in Los Angeles.
(thanks to Kevin L. & JB for the info)

According to a press release at reebok.com, Hype Williams has directed a new commercial for Reebok's "Sounds & Rhythm of Sport" television advertising campaign.  The campaign features NBA, NFL, and tennis athletes along with many of music industry's hip-hop and rap artists.  The spot that Hype directed features Allen Iverson and rapper Jadakiss, and is scheduled to premiere during the 2002 NBA All-Star Game on Sunday, February 10, 2002.

(January 3, 2002)  NELLY FURTADO VIDEO PREMIERES
The Hype Williams-directed Nelly Furtado video ...On The Radio (Remember The Days) premiered in Canada, Europe, and Australia in the last week of December 2001.
(thanks to jp., Cihan, & Chris S. for the info; visit
shitontheradio.com for more Nelly Furtado info)

(December 31, 2001 - January 1, 2002)  YEAR-END REVIEW 2001
As the year comes to a close, it's time to take a look back at the work of Hype Williams in 2001.  Hype directed roughly 14 new videos this year, including a few for pop artists such as Stella Soleil (Kiss Kiss), Shelby Lynne (Killin' Kind), and Jessica Simpson (A LIttle Bit); as well as some for hip-hop artists he's worked with in the past: DMX (Ain't No Sunshine), Busta Rhymes (What It Is & Break Ya Neck), Babyface (There She Goes), LL Cool J (Fatty Girl).  My personal favorites include Killin' Kind (Shelby Lynne), There She Goes (Babyface), & Rock The Boat (Aaliyah).  My least favorites were Lay Low (Snoop Dogg) and Break Ya Neck (Busta Rhymes).  Hype also worked on other projects such as directing high-profile commercials for Mountain Dew (feat. Busta Rhymes) and a promo for the 2003 Toyota Matrix.  2001 was also a sad year in Hype's career, with the plane-crash death of Aaliyah following the shooting of her music video Rock The Boat in Bahamas (which Hype directed).  Hype will be quite busy in 2002, with previously announced projects to develop an urban drama for UPN and his movie deal with New Line Pictures.


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