BILLBOARD (November 7, 1998) pg.25
Section: Reviews & Previews: Singles
VARIOUS ARTISTS Love Shouldn't Hurt (3:43)
PRODUCERS: Steve Kipner, Jack Kugell, Eva King
WRITER: S. Kipner, J. Kugell, E. King
PUBLISHERS: Stephen A. Kipner/EMI-April/Doxie/Foreva, ASCAP
Qwest/Warner Bros. 9519 (CD promo)
This latest charity single rallies behind the timeless plight of
child abuse and features 13 name-brand AC artists, including
Olivia Newton-John, All-4-One, Michael Bolton, Ann Wilson, Stephen
Stills, Carnie Wilson, and rising R&B songbird Tamia. That's all
well and good, but does the song have legs strong enough to entice
the most casual of listeners? Fortunately, yes. The voices here
are distinctive and impassioned in a teary message of a frightened
child who "cries herself to sleep at night/Prays she won't wake up,"
accompanied by a chorus that is immediate and memorable.
Proceeds from this single go to the National Committee to Prevent
Child Abuse, as will sales of the upcoming "Love Shouldn't Hurt,"
featuring tracks from artists, including Deana Carter and Kenny
Loggins, and Michael McDonald. Imagine partnering a local
promotion with this song to draw attention to this tragedy in
hometowns nationwide. A win/win proposition for radio to do what
it does best: serve the community.
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